How to Analyze Your Google Analytics

Google Analytics is a gold mine of information that can help you better understand how visitors are interacting with your website. Not only does it provide an extensive amount data for analysis, but Google Analytics can also give you some important clues as to how you can optimize your web pages in order to increase conversions.…

Give Your Conversion Rates a Boost with Better Landing Pages

Even if your keywords and ads are getting people to your website landing pages, if you can’t get them to convert, it won’t matter how your other efforts are performing. In fact, conversation rates are more likely to be improved through a well-planned landing page than through a shiny new ad. An ideal landing page will…

Lower Your Bounce Rate With These Tips for an Effective Home Page

Although “bounce rate” sounds lighthearted, it can be a marketer’s worst nightmare. A website’s bounce rate is defined as the percentage of people who arrive at your home page (or any other page on your site) and immediately leave without interacting with your site. For example, a bounce rate of more than 90% means that…

Not Enough Leads? How to Tell If Your Website Is the Problem

New leads are the lifeblood of any business. The only way to develop a strong client base is to find ways to create a steady stream of qualified leads, but this requires establishing effective channels through which you can attract those leads. One of the most important lead generation channels in this regard is your…

Why Putting Together a Webinar is Easier Than You Think

Webinars are excellent, cost-effective tools for promoting your business, garnering new leads, and creating new revenue streams. Surprisingly, many people shy away from conducting webinars because they feel like they may not have anything to say worth hearing. But nothing could be further from the truth. If you’re an expert in your business’s products and…

What is Inbound Marketing?

The emergence of inbound marketing has been one of the most significant changes to take place in the world of business in recent memory. From 2006 until the present day, inbound marketing has taken center stage as the preferred way to do business online, not only because of its unquestionable superiority over traditional marketing methods,…

Read This Now! Increasing Conversion with Effective Calls-to-Action

As you develop an inbound marketing strategy, one of the first things to think about are your website’s calls-to-action. The call-to-action (CTA) can make or break your conversion rates. No matter how interesting and well-written a landing page happens to be, if you don’t do a good job of persuading potential prospects to get to it…

How to Make Your Website a Lead Magnet

Lead generation is just as much of an art as it is a science. In order to increase your ability to generate quality leads, you have to be willing to maximize the use of every tool you have, the most important of which is your website. Ever since the advent of interactive web-based technologies such…

How to Use Social Media to Generate Leads

When you’re connecting on social media, you aren’t wasting your time. With each interaction, your target audience finds another point of commonality and engages another level deeper with your brand. But, at the same time, wouldn’t it be great if you could use your time spent on social media to actually generate leads? You can,…