Inbound Marketing
How to Analyze Your Google Analytics
Google Analytics is a gold mine of information that can help you better understand how visitors are interacting with your website. Not only does it provide an extensive amount data for analysis, but Google Analytics can also give you some important clues as to how you can optimize your web pages in order to increase conversions.…
Give Your Conversion Rates a Boost with Better Landing Pages
Even if your keywords and ads are getting people to your website landing pages, if you can’t get them to convert, it won’t matter how your other efforts are performing. In fact, conversation rates are more likely to be improved through a well-planned landing page than through a shiny new ad. An ideal landing page will…
The Trick for Achieving Your Marketing Goals (is to Measure the Right Results!)
Lower Your Bounce Rate With These Tips for an Effective Home Page
Although “bounce rate” sounds lighthearted, it can be a marketer’s worst nightmare. A website’s bounce rate is defined as the percentage of people who arrive at your home page (or any other page on your site) and immediately leave without interacting with your site. For example, a bounce rate of more than 90% means that…
Not Enough Leads? How to Tell If Your Website Is the Problem
New leads are the lifeblood of any business. The only way to develop a strong client base is to find ways to create a steady stream of qualified leads, but this requires establishing effective channels through which you can attract those leads. One of the most important lead generation channels in this regard is your…
What Makes HubSpot Worth the Investment
HubSpot is one of the most familiar names in the inbound marketing space, being recognized as an industry leader in the arena of business marketing software. Their flagship product offering is billed as an all-in-one inbound marketing software platform, complete with a suite of tools that automate many common inbound marketing tasks such as blogging,…
Tips to Integrate an Inbound Strategy Into Your Current Marketing
As the world of marketing continues to evolve, more attention is being given to the benefits of combining inbound and outbound marketing strategies. If your business has traditionally relied on outbound marketing practices (e.g., print or display advertising, direct mail, telemarketing, etc.), you may be unsure of how to effectively integrate inbound marketing into your…
Why Putting Together a Webinar is Easier Than You Think
Webinars are excellent, cost-effective tools for promoting your business, garnering new leads, and creating new revenue streams. Surprisingly, many people shy away from conducting webinars because they feel like they may not have anything to say worth hearing. But nothing could be further from the truth. If you’re an expert in your business’s products and…
How to Find the Right Mix of Inbound and Outbound Marketing
Inbound and outbound – two marketing methods you may have heard praised as the answer to lead generation for the 21st century marketer or disparaged as out-of-date in the content-driven digital world. One (inbound marketing) involves creating a place on the internet that people want to visit and then provide their contact information for more content.…
Why Content Marketing is More Than a Blog
One of the core principles of content marketing is the oft-quoted statement that “Content is king”, and many businesses have taken this to heart and started business blogs. But while having a blog is an absolute necessity for brands that are looking to utilize content marketing in their lead generation efforts, it shouldn’t stop there;…