14 Creative Ways to Grow Your Email Database That Actually Work

Building your email marketing database is a job that’s never fully finished. Industry studies show that email databases tend to “decay” over the course of the average year due to email address changes, opt-outs and other factors. But in order to stay ahead of the attrition curve, you’ll need some creative list-building techniques that keep…

Digital Marketing – Where Do You Start?

You know you’ve got to build an online marketing presence, but when it comes time to actually sit down and develop a digital marketing strategy, it can truly seem overwhelming. Should you try to promote your business on social media first, or should you focus on getting search engine traffic to your website? Should you…

Tailor-made: Email Content that Connects with Everyone on Your List

Email marketing is highly efficient and possibly the lowest-cost digital marketing tool you have in your arsenal. The ROI for email marketing can be phenomenal – that is, if you’re using it correctly. That means creating content specifically for targeted demographics, then testing, tracking and analyzing your results. What that doesn’t mean is sending out…

The Battle of the Bounce: MailChimp vs. Constant Contact

Wondering what you should do with that email list? While email marketing isn’t the newest method on the block, your email opt-in list remains one of the most powerful assets to foster genuine engagement and generate highly targeted leads for your products or services. If you’re new to the world of email marketing or if…

5 Tips for Writing Killer Email Subject Lines

Be honest–do you really open every email you receive? Of course not. We’re inundated with dozens of emails every day–we have to choose somehow between the ones that are worth it and the ones that we delete. The secret of getting your email into the former group? A subject line that grabs the reader’s attention as…

Tips for Balancing Your Digital Marketing Budget

One of the first priorities of the new year for most marketers is the issue of establishing and/or balancing a digital marketing budget. Whether it’s calculating your projected revenues or determining which advertising mediums deserve the most attention, there are many factors to consider when developing a marketing budget. Below are four key tips to…

What To Know Before Entrusting Your Email Marketing To Another Agency

Email marketing benefits abound – it can be effectively targeted to increase sales, it can create customer loyalty and it can generate valuable customer feedback. If well implemented, email marketing can also deliver significant return on investment, as well as superior customer engagement metrics. But not many business owners or marketing managers have the time…

Tricks for Taking Your Email Marketing Campaigns to the Next Level

While newer marketing tools often get more attention, email marketing remains one of the bread-and-butter practices of the industry due to its ability to produce highly targeted results. As with any other marketing method, constant adjustments and improvements are required to ensure that your campaigns will perform at optimal levels. If you’ve been feeling stuck…

The Best Email Marketing Campaigns Have These 5 Things in Common

A strong email marketing campaign can be one of the most powerful and cost-effective tools in your marketing arsenal. The primary advantage of email marketing is that you are sending your message to people who have opted-in to receive your content, which means that you already have an audience that is willing to consider what…

Why Content Marketing is More Than a Blog

One of the core principles of content marketing is the oft-quoted statement that “Content is king”, and many businesses have taken this to heart and started business blogs. But while having a blog is an absolute necessity for brands that are looking to utilize content marketing in their lead generation efforts, it shouldn’t stop there;…