How to Know What Creative to Use for Retargeting

Retargeting, when done correctly, is one of the biggest game-changers in the world of display advertising. The lynchpin of a successful retargeting campaign is showing creative that resonates with your audience as they travel along each stage of the customer journey. Here’s how to know what creative to use for your next retargeting campaign.

CRO vs. CTR: Is Conversion Rate Optimization the New Click-Through Rate?

  While Click-Through Rate (CTR) has long been considered an essential campaign metric, only recently has Conversion Rate Optimization (CRO) become a data point that’s getting more and more attention. So why is CRO occupying a more prominent place on digital marketers’ priority lists nowadays? Is it becoming the new CTR? For that matter, how…

How to Make Your Advertising Creative Cut Through the Holiday Noise

The holiday season is fast approaching, which makes for a very crowded and highly competitive digital marketplace. With so many brands clamoring for attention during this busy season, what can you do to make your marketing message stand out? Here’s how to make your advertising creative cut through the holiday noise.

Mobile Game Plan: Does Your Mobile Strategy Cover All the Bases?

If you’re serious about growing your business, it’s impossible to ignore the importance of mobile marketing. Now more than ever, consumers use mobile devices to help them research and purchase products and services. Marketers need to carefully refine their mobile strategy in order to meet the needs of today’s mobile-enabled consumer. Recent stats published by…

Will Hyperlocal Targeting Put Your Marketing in Hyperdrive?

Local marketing is not necessarily a new concept – but with sophisticated tracking data available from search engine providers, social media sites, and practically any other website or app that uses cookies, beacons, and other cyber-wizardry to monitor user behavior, digital marketers now have more tools than ever to deliver highly relevant, location-specific ads to…

5 Reasons Why Your Display Ad Conversions Are Suffering

Have your display ads been producing lackluster results? Are you experiencing embarrassingly low conversion rates? If your current display advertising campaign leaves much to be desired, below are five common reasons why your conversions are suffering.

When Should You Refresh Your Display Ad Content?

You’ve invested a lot of time into your display ad campaigns, but how much time and money have you spent refreshing your ad copy? With ever-evolving technology, online advertising is aggressively growing, yet consumers are oftentimes overwhelmed by the abundance and repetition of the ads they see. And when the same old ad runs too…

Going Native: What Is Native Advertising and Why Is It So Effective?

You’ve probably heard a lot of buzz about native advertising lately, but what exactly is it? Native advertising is a form of paid online advertising that closely mimics the look, feel and format of the surrounding content on the web page, making it virtually indistinguishable from the regular page content. Practically all of the largest…

Rethink Your Call-to-Action and Revolutionize Your Digital Display Ads

When it comes to digital display ads, perhaps nothing else has more of a direct impact on your click-through and conversion rates than your call-to-action (CTA). Without a clear and compelling CTA, you’re going to have a much more challenging time converting website visitors into qualified leads or paying customers. If your landing pages are…