Best of 2060: Our Most Popular Social Media Blog Posts

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Ah, the hashtag. Some view it as a useful way to connect various themes and memes across social media sites, while others see it as somewhat of an annoyance. Either way, hashtags aren’t going anywhere, and have actually proven to be quite an effective marketing tool when used correctly. So how exactly can you use social media hashtags to grow your business? Read on to get some key insights that will help you boost your brand’s reach.

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Ever wonder what the day of a social media strategist is like? When it comes to being the voice of a brand, there’s a lot that goes into making it work! Take a look at how our social media strategists brainstorm, monitor and manage clients’ pages, and deliver results.

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Facebook’s latest foray into the world of mobile innovation is an immersive advertising experience known as Canvas, a smartphone-friendly ad format that enables users to interact with an engaging rich-media display without having to leave Facebook. Find out how much attention brands should pay to Canvas Ads, and whether they’ll be worth the extra expense to produce and promote.

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When done correctly, Facebook contests are a great way to increase followers, engagement, and leads for businesses and brands. And at 2060 Digital, we’re no strangers when it comes to contesting. Over the years we’ve learned what works and what doesn’t. So before you launch your next Facebook contest, take a look at our top five tips!

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When it comes to social media management, we’re not just creating a one-and-done campaign. We’re creating a community, and we’re in it for the long-haul. Read on for how 2060 Digital truly becomes an extension of your business.

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Every new year seems to bring a new assortment of social media apps with quirky names, but only a handful of these tools are actually helpful enough to make a real difference in terms of boosting your brand’s social media productivity. Here’s a list of the best new social media tools that can help you create, curate, schedule and manage your social media content more efficiently.

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If your business has multiple social media platforms (which is hopefully the case), it’s time to think about an integrated social media marketing strategy. “Integrated” doesn’t mean posting the same thing at the same time on all your social media channels, however. Each platform affords unique opportunities for engagement, but you must give careful attention to delivering a consistent brand message across all of them. Here’s how to effectively cross-promote your social media profiles.

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If you’ve ever wondered when the best time to post on Facebook is, or whether your company’s latest press release is a good thing to put on LinkedIn, or how in the world you even use Twitter, then this social media etiquette guide is for you.

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You’re busy, your employees are busy – but who’s going to take care of your business’s social media profiles? No longer just an add-on to marketing efforts, social media is now part of the core of practically every marketing campaign; it makes sense that someone needs to take ownership of the job. But it needs to be the right person, people, or department with relevant experience and skills. Here are some important things to consider while you decide who should handle your company’s social media.