Email Marketing
Tired of Your Emails Being Ignored? Try These Tips to Improve Your Open Rates
5 Common Email Marketing Mistakes to Avoid
What to Do with All Those Client Emails in Your Database
So you’ve built up a healthy amount of email addresses in your client database–now what should you do with them? Well, one thing’s for sure: With the proper email marketing strategy, your client database can be a gold mine of opportunity. If you’re wondering what your next steps should be, below are some ideas and…
The 6 Essentials of Running a Successful Email Campaign
Maximum Impact: The Best Times and Days to Email Your Database
The Worst Things You Can Do to Your Email Database
There are dozens of factors that go into a successful email marketing campaign, and while it’s always good to be well-versed in effective email marketing activities, you should also be aware of what not to do. Below are some of the worst things you can do to your email database; ignore these campaign killers at…
How to Make Your Emails Mobile-Friendly
According to email campaign software firm Litmus, mobile email access has increased by over 500% in only a four-year span (since 2010), and more than 50% of all email is now opened and viewed on some type of mobile device. The implications of these staggering data points are clear–the email marketing you’re doing need to be mobile-friendly. So…
11 Top Email Tips to Boost Deliverability, Opens and Clicks
Email marketing is one of the most revered methods in existence for increasing customer engagement, but as any experienced marketer will tell you, simply cranking out an email marketing campaign doesn’t guarantee you success. Factors such as deliverability rates, open rates and click-through rates can greatly influence the effectiveness of your email marketing efforts, and by…
Don’t Have E-Commerce? How to Get Website Visitors to Come Into Your Store
It seems like e-commerce is the future, but if your business hasn’t quite made the jump to online sales, it doesn’t mean you can’t cash in on online marketing. In fact, businesses are in a better position now than ever before to leverage their online presence in order to drive traffic to their physical stores.…