Valerie Reader, Digital Campaign Strategist YouTube has proven to be fertile soil for digital marketers, hauling in a reported $9 billion worth of advertising revenue in 2015 alone. While the mammoth video sharing site offers a variety of advertising options for marketers, two formats in particular–TrueView and Preroll–are among the most effective in terms of … Continue reading YouTube TrueView vs. Video Preroll – What Will Work Best for You?