The Power of One: 4 Reasons to Work with a Digital Agency That Does It All
by Ryan Benhase
Marketing a business online is hard work. It requires careful planning as well as a highly integrated approach in order to cover all of your bases and produce effective results. With so many areas of focus – content marketing, search engine optimization, PPC, display advertising, blogging, social media, etc. – it’s a given that you’ll be wearing many different hats, and unless you’re an extraordinarily gifted multi-tasker, it can be easy to feel overwhelmed.
Outsourcing these various tasks doesn’t always make things easier; for example, hiring one vendor to do SEO, another to do PPC, and yet another one to run your social media accounts will likely create more problems than it solves. Instead, here’s why you should consider working with a digital agency that does it all.
1. It will streamline communications.
Working with multiple vendors automatically implies multiple points of contact, multiple schedules (which don’t always align), and multiple styles of communication. Any changes that affect more than one area of your business are going to be difficult to relay to each vendor without something getting lost in translation. Working with an all-inclusive digital agency will streamline your communications, so you have only one primary point of contact for your marketing campaign, and “one neck to choke” if there are any problems that need to be addressed.
2. It will allow each of you to focus on your respective areas of expertise.
Chances are you’re highly adept at managing the day-to-day operations of your business, but when it comes to search engine optimization or running a pay-per-click campaign, you might feel a little out of your depth, especially if you don’t have any background or training in these areas. Partnering with a digital agency will give you a chance to focus on the areas of your business where you excel, while leaving the marketing in the hands of experts who eat, sleep, and breathe digital marketing.
3. It will simplify reporting.
Again, working with multiple vendors can be a nightmare in terms of trying to make sense of reporting data. Not only will there be more potential for significant discrepancies (because not everyone will use the same reporting tools), but you’ll have a hard time keeping track of the many different reports that come into your office on a monthly basis. If you’d rather not be inundated with multiple spreadsheets, bar charts, and analytics reports, choose a single digital agency to handle all of your reporting across every marketing channel.
4. It will ensure singleness of strategy and purpose.
When there are too many cooks in the kitchen, it can be easy for your marketing message and strategy to become diluted, distorted, or just outright separated from your original intent. When you partner with an all-in-one digital agency, singleness of purpose and brand continuity becomes a natural by-product of working with the same team of people on every aspect of your marketing strategy.
If you’ve been feeling like your digital marketing efforts are a fragmented mess, don’t despair! You can remedy the situation by partnering with an all-in-one digital agency like 2060 Digital that can serve as a one-stop shop for all of your marketing needs. With the simplicity, clarity, and efficiency that this type of partnership can bring, your business will be positioned to experience much greater levels of success.