The 2060 Digital Blog

The emergence of inbound marketing has been one of the most significant changes to take place in the world of business in recent memory. From 2006 until the present day, inbound marketing has taken center stage as the preferred way to do business online, not only because of its unquestionable superiority over traditional marketing methods, but also…

In today’s Web-dependent world, the public perception of your company is largely shaped by your social media presence.

As you develop an inbound marketing strategy, one of the first things to think about are your website’s calls-to-action. The call-to-action (CTA) can make or break your conversion rates. No matter how interesting and well-written a landing page happens to be, if you don’t do a good job of persuading potential prospects to get to it through a CTA, y…

Social media marketing is a game changer, as many business owners and marketing managers know. And because of its importance to the bottom line, many tools have been created out of a need to understand how to maximize a given social platform for marketing purposes. For the “Twittersphere” in particular, Followerwonk stands out as one of the most th…

Premium content is a powerful tool that can help you grow your business by leaps and bounds. When you implement a premium content strategy, it does wonders for establishing credibility and authority in your given field. But it can be difficult to carve out time to sit down and create valuable premium content that will attract leads and establish th…

One of social media’s greatest advantages is also one of its greatest dangers – its real-time nature. Providing up-to-the-minute information is a fantastic way to engage with your audience and attract new followers, but it’s inevitable that your company will make a mistake in this fast-paced publishing atmosphere. Some social media platforms offer …

Ready to up your content game? Feeling like your standard social media and blogging efforts just aren’t bringing in the traffic you’d like to see? Maybe it’s time to think about a podcast. A downloadable broadcast of you or someone from your company discussing industry news, product updates and other interesting information that your target custome…

It’s one thing to have a social media audience – those people who follow your page for updates and click like on the occasional post. An audience is a really good thing to have, and a lot of importance is placed in to growing a brand’s audience and reach, and rightly so. But even more powerful than a social media audience is a community. A social m…

SEO or Search Engine Optimization is a cost-effective and highly efficient way you can increase brand awareness, boost sales and expand your target market, but that’s only if you’re doing it right. The good thing is, it’s not difficult to put some SEO best practices in place starting right away. Here’s how you can improve your SEO in five simple st…

Social media plays a crucial role in any marketing campaign, as it allows you to market your products and service in a fast and efficient manner. However, growing your fanbase can be a daunting task that takes years of hard work, and while some business owners choose to naturally grow their social media fanbase, others choose to monetize it. There’…

Inbound marketing has become a force to be reckoned with in the age of digital commerce, primarily because it focuses on earning the attention of a target market instead of having to pay for it. The tried-and-true staples of inbound marketing such as social media participation and content marketing can greatly increase lead generation and acquisiti…

Even if your keywords and ads are getting people to your website landing pages, if you can’t get them to convert, it won’t matter how your other efforts are performing. In fact, conversation rates are more likely to be improved through a well-planned landing page than through a shiny new ad. An ideal landing page will captivate the user as soon as …