The 2060 Digital Blog

We’ve been in the social media management game for a while now, and we’ve learned some key things along the way. Though it can be overwhelming, businesses with social media pages have a great asset at their fingertips, but not when the pages aren’t being used to their fullest potential. So take a look at our Top 10 social media blog posts we’ve pub…

Businesses that blog regularly are already taking the right steps to marketing themselves successfully online. Blogging is a great way to position yourself as a thought leader in your industry, to keep your website content fresh and attractive to search engines and to engage and delight your site visitors, hopefully prompting them to convert to lea…

In this age of virtual communication, it’s easy to think that good old-fashioned face-to-face communication is dead. But for a business invested in building relationships with consumers, sometimes virtual communication just isn’t enough to generate brand loyalty and develop brand ambassadors. But communicating through social media to set up some fa…

The perception that promoting and advertising your content doesn’t cost anything holds some truth – starting a Twitter or Facebook account is free, and you can post content to your pages without paying. But in reality, advertising on social media was never free.

When a company sets up shop online, the attention that they give to their homepage will often make or break the success of their virtual enterprise. Not only does your homepage set the tone for your entire website, but more often than not it receives the majority of your incoming traffic. All of us have experienced the frustration of visiting a com…

Most small businesses are well aware that in order to survive and thrive in today’s ultra-competitive market, a certain amount of their budget must be dedicated to advertising online. The ideal scenario would be for a business to advertise on some of the top online media outlets so their message can be seen by millions of eyeballs every single day.…

In January of 2014, a very significant milestone was reached when mobile devices accounted for more than half of all Internet usage in the United States – the first time in history that has ever happened. If current trends are any indication, the number of mobile-ready websites will only continue to increase as more and more people access the Inter…

The advent of the digital age has inadvertently produced some collateral damage in the form of traditional businesses being left behind where marketing and promotional practices are concerned. If you’re looking for ways to give your business more exposure, there are certain digital marketing assets you simply cannot afford to ignore. If you plan t…

One of the digital marketing world’s favorite buzzwords right now is “retargeting.” Maybe you’ve smiled and nodded through conversations about this advertising method without really knowing exactly how retargeting works or what retargeting can do for you. Let’s fix that.

The advent of various Internet-ready mobile devices such as tablets and smartphones has completely revolutionized the website design industry. Only a decade ago it was standard practice to build and publish a website with nothing but desktop usability in mind, but adapting that mindset in today’s world could alienate a large percentage of your webs…

One of the cardinal sins of social media is “brand blasting” – when a business engages in the rapid-fire publishing of self-promotional content with little to no interaction with their audience. Whenever a brand blasts out seemingly incessant tweets or Facebook status updates that primarily highlight what their own business is doing, it comes acros…

Getting found online is half the battle – once people click through to your website, you’ve got to keep them there and hopefully get them to convert into leads. So what kinds of things do you need to have on your website to accomplish all this? Glad you asked. Here are the top 10 things every website needs: