Insights from the experts
The 2060 Digital Blog
Discover digital marketing trends, platform updates, and tips from the team at 2060
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How Important Is a Mobile Site?
In January of 2014, a very significant milestone was reached when mobile devices accounted for more than half of all Internet usage in the United States – the first time in history that has ever happened. If current trends are any indication, the number of mobile-ready websites will only continue to increase as more and more people access the Inter…
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3 Non-Negotiables for Digital Advertising Success
The advent of the digital age has inadvertently produced some collateral damage in the form of traditional businesses being left behind where marketing and promotional practices are concerned. If you’re looking for ways to give your business more exposure, there are certain digital marketing assets you simply cannot afford to ignore.
If you plan t…
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What is Retargeting and Can it Work for You?
One of the digital marketing world’s favorite buzzwords right now is “retargeting.” Maybe you’ve smiled and nodded through conversations about this advertising method without really knowing exactly how retargeting works or what retargeting can do for you. Let’s fix that.
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What’s the Difference Between Mobile Optimized and Responsive Sites?
The advent of various Internet-ready mobile devices such as tablets and smartphones has completely revolutionized the website design industry. Only a decade ago it was standard practice to build and publish a website with nothing but desktop usability in mind, but adapting that mindset in today’s world could alienate a large percentage of your webs…
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Why Brand Blasting on Social Media is a Bad Idea
One of the cardinal sins of social media is “brand blasting” – when a business engages in the rapid-fire publishing of self-promotional content with little to no interaction with their audience. Whenever a brand blasts out seemingly incessant tweets or Facebook status updates that primarily highlight what their own business is doing, it comes acros…
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Top 10 Things Every Website Needs
Getting found online is half the battle – once people click through to your website, you’ve got to keep them there and hopefully get them to convert into leads. So what kinds of things do you need to have on your website to accomplish all this? Glad you asked. Here are the top 10 things every website needs:
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Content Creation The Easy Way – Quick Ideas For Business Blog Posts
If you’ve got a business blog, you’re on the right track to creating a website that’s a lead generation powerhouse. But one of the most difficult things about having a business blog is maintaining a business blog with fresh, engaging content your readers will find valuable and worth their time to read. What happens when you run into writer’s block?…
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Are You Using These 3 Essential Facebook Tools?
Facebook has become more than just a social networking platform: it’s become a useful tool that the world’s largest brands and organizations use to market their products and services. Small and medium-sized enterprises use Facebook in order to increase their visibility and to improve their sales and conversion rates as well. But Facebook only works…
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A Brand with a Plan: How to Develop a Content Strategy That Works
There’s no way around it, content marketing is the lifeblood of online lead generation. If you’re finding that your content marketing efforts are yielding very little tangible results in the form of traffic or leads, it may be time to rethink your content strategy. Below are some simple yet effective tips to help you develop a content strategy that…
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Social Media SOS: Learn from These Social Media Mistakes
Perhaps nowhere is the saying “Loose lips sink ships” more true than social media. It may seem like a no-brainer that your business’s social media posts should be carefully thought out for how your audience will react. Unfortunately, some companies learned this lesson the hard way, watching the integrity of their brand go up in flames as an ill-co…
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Dealing with Social Media Backlash: A Counterattack Plan
For one reason or another, a business will land in the cross hairs of the masses. When this happens, one of the first places people go to air their less-than-favorable opinions about the company is social media. So the platform that helps the business market its products and engage with customers becomes a battleground, often times with the busines…
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5 SEO Mistakes You Can't Afford To Make
It may sound drastic, but your search engine optimization (SEO) strategy can make or break your website. A good, well-thought out and properly implemented SEO strategy can turn your website into an alluring authority in its niche, it can boost traffic and it can also increase your ranking in search engine results.
On the other hand, if you fall in…
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