Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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How to Do Retargeting Right the First Time

Numerous studies indicate that well over 95 percent of the people who visit your site will not immediately purchase a product or service, which means they’ve visited your site, seen what you offer and may have even intended on buying something–just not right now.
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How to Analyze Your Google Analytics

Google Analytics is a gold mine of information that can help you better understand how visitors are interacting with your website. Not only does it provide an extensive amount data for analysis, but Google Analytics can also give you some important clues as to how you can optimize your web pages in order to increase conversions. It’s not uncommon …
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4 Things Your Website Design Team Wants You to Know

So you’re ready to establish your online presence, and you have a specific look and feel in mind for your ideal business website. While it’s possible to build practically any website you can imagine, it doesn’t mean that the average “DIY” website template is going to give you what you’re after. To build a robust or even slightly customized website,…
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Your Retargeting Ads are Useless…Unless They Have a Purpose

Running a retargeting campaign makes all the sense in the world – after all, why wouldn’t you go after potential customers who’ve visited your website and left without converting? They’re low-hanging fruit, so the idea is to stay in front of them by serving up display ads as they surf the web, and they’ll eventually come back, right? Kind of. You c…
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Is Facebook Video the New YouTube for Brands?

Over the past year, Facebook has taken some bold steps to fully integrate video as a means to make discovering and sharing videos much easier for users. The results are that the number of videos directly uploaded to Facebook has absolutely exploded over the past year, with well over 1 billion video views now taking place on the mammoth social netwo…
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Good, Better, Best – How to Value Impressions, Clicks and Conversions

Sorting out the data produced by an online ad campaign can be an intimidating task, especially if you’re new to online advertising or are unfamiliar with the terminology. Understanding the difference between impressions, clicks and conversions will help you make sense of your campaign stats, and help you put them in their proper context so you know…
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Surprisingly Awesome Insta-brands and How You Can Be One Too

With more than 300 million monthly active users, Instagram is a gold mine for both large and small brands that know how to properly leverage the photo-sharing social network to generate user interaction and brand exposure – the key phrase there being “properly leverage.” Brands like Nike and Starbucks have near-omnipotent branding capabilities, but…
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So…What IS Google AdWords? How to Use the Big G to Get Found

Search engines are far and away the most common tool people use to find what they’re looking for on the Internet, and without a doubt, Google is the undisputed king of search, garnering by some estimates as much as 70 percent of all search engine traffic on the planet. The dominance of the “Big G” in the realm of search has created an outstanding o…
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Extend the Life of Your Direct Mail with Digital Display Ads

If you lean heavily on direct mail as your primary marketing method, you’re probably well aware that your campaigns typically have a short shelf life, even if the conversion rates are high at the beginning. Response rates have a tendency to drop dramatically within a relatively small window of time after your mailing has been completed.
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Digital Marketing – Where Do You Start?

You know you’ve got to build an online marketing presence, but when it comes time to actually sit down and develop a digital marketing strategy, it can truly seem overwhelming. Should you try to promote your business on social media first, or should you focus on getting search engine traffic to your website? Should you build an email opt-in list, o…
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But Does It Work? How to Write a Case Study Your Leads Want to Read

According to marketing analytics firm BazaarVoice, more than 8 out of 10 people cite opinions, recommendations and case studies as being major factors that influence their buying decisions, whether the information comes from people they know or not. This means that your leads are more likely to make a purchase when you can provide them with some ty…
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Add Minutes to Your Day by Scheduling Your Social Media Posts

These days you can make yourself crazy trying to post and update and engage with every social network your business happens to be on. But that doesn’t mean you can slack off – those profiles have to be monitored and maintained.
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