The 2060 Digital Blog

It’s an all-too-common scenario: A digital marketing plan that seemed to have everything going for it simply flopped, and as you’re sifting through the wreckage, you’re racking your brain trying to figure out where things went sour. A digital marketing fail can definitely be disheartening, but the good news is that there are always lessons you can …

Pinterest has carved out a unique niche within the social media universe by way of its elegant design and emphasis on visual content. One of the most significant moves the social media giant has made in recent months is the introduction of Promoted Pins, a pay-per-click advertising program that enables businesses to purchase prime placements in Pin…

Many times there’s only a razor-thin line between a successful campaign and one that turns out to be a total flop. To help avoid a dismal ROI on your digital display campaign, below are six questions you should ask before you sign off on any creative.

Numerous studies indicate that well over 95 percent of the people who visit your site will not immediately purchase a product or service, which means they’ve visited your site, seen what you offer and may have even intended on buying something–just not right now.

Google Analytics is a gold mine of information that can help you better understand how visitors are interacting with your website. Not only does it provide an extensive amount data for analysis, but Google Analytics can also give you some important clues as to how you can optimize your web pages in order to increase conversions. It’s not uncommon …

So you’re ready to establish your online presence, and you have a specific look and feel in mind for your ideal business website. While it’s possible to build practically any website you can imagine, it doesn’t mean that the average “DIY” website template is going to give you what you’re after. To build a robust or even slightly customized website,…

Running a retargeting campaign makes all the sense in the world – after all, why wouldn’t you go after potential customers who’ve visited your website and left without converting? They’re low-hanging fruit, so the idea is to stay in front of them by serving up display ads as they surf the web, and they’ll eventually come back, right? Kind of. You c…

Over the past year, Facebook has taken some bold steps to fully integrate video as a means to make discovering and sharing videos much easier for users. The results are that the number of videos directly uploaded to Facebook has absolutely exploded over the past year, with well over 1 billion video views now taking place on the mammoth social netwo…

Sorting out the data produced by an online ad campaign can be an intimidating task, especially if you’re new to online advertising or are unfamiliar with the terminology. Understanding the difference between impressions, clicks and conversions will help you make sense of your campaign stats, and help you put them in their proper context so you know…

With more than 300 million monthly active users, Instagram is a gold mine for both large and small brands that know how to properly leverage the photo-sharing social network to generate user interaction and brand exposure – the key phrase there being “properly leverage.” Brands like Nike and Starbucks have near-omnipotent branding capabilities, but…

Search engines are far and away the most common tool people use to find what they’re looking for on the Internet, and without a doubt, Google is the undisputed king of search, garnering by some estimates as much as 70 percent of all search engine traffic on the planet. The dominance of the “Big G” in the realm of search has created an outstanding o…

If you lean heavily on direct mail as your primary marketing method, you’re probably well aware that your campaigns typically have a short shelf life, even if the conversion rates are high at the beginning. Response rates have a tendency to drop dramatically within a relatively small window of time after your mailing has been completed.