The 2060 Digital Blog

Ever since the inception of the World Wide Web, the homepage has been considered to be the most important element of a website, but recent shifts in user behavior have begun to challenge that notion like never before.

Pinterest just recently released a report confirming that it now has over 100 million monthly active users (MAUs). Conceived a mere five years ago, Pinterest quickly became a social media darling due to its disruptive visually-driven format, as well as its emphasis on simplicity and elegant design. Aside from hitting the 100-million-user milestone,…

Content marketing encompasses a whole lot more than just publishing a blog post and waiting to see what happens. Developing and publishing your content is only the beginning. Many digital marketers abide by the mantra that you should spend more time promoting your content than you did creating it. So what are some of the best ways to promote your c…

Online marketers throughout the world recently became worried about whether people would be able to see their ads on Safari and iPhones, as the web browser makes moves to block even more online advertising. Should we be worried? Yes. And, no.

If your business has an online presence, more than likely you’ve already implemented some level of SEO to make your website more search engine friendly. While basic SEO (i.e., proper title tags, H1 tags, H2 tags, etc.) is definitely a good start, if you plan to compete with the major players in your industry, you’re going to have to bump up your ef…

It happens to all of us eventually. After going a few rounds of chasing the “hottest” new marketing trends, attending the must-see webinars featuring the most popular marketing gurus and then dizzying ourselves with untold amounts of infographics, whitepapers and ebooks on how to master digital marketing, we finally hit the wall. That “shiny objec…

With more than 300 million monthly active users and an average of 70 million photos being shared every day, Instagram has become a social media juggernaut that businesses would be unwise to ignore. Visual content continues to increase in popularity, with Instagram solidly positioned at the forefront of image-based social media usage. And many busin…

Building your email marketing database is a job that’s never fully finished. Industry studies show that email databases tend to “decay” over the course of the average year due to email address changes, opt-outs and other factors. But in order to stay ahead of the attrition curve, you’ll need some creative list-building techniques that keep fresh em…

Video is of the most engaging advertising formats on the Web, and when paired with the exceptional targeting capabilities of Facebook Ads, it can produce powerful results for businesses looking to advertise their products and services on the world’s largest social network. Although many brands recognize the obvious potential of Facebook Video Ads, …

When it comes to digital marketing, one thing you can be sure of is that nothing stays the same forever. With technology evolving at a breakneck pace, many times what worked well last year may be completely disastrous for your business to practice this year. You have to stay agile, and remain in a mode of constant learning in order to maintain your…

The great thing about blogging is that anyone can do it, but not everyone knows how to create blog content that people actually want to read. Only a small percentage of bloggers have mastered the art of crafting engaging content that attracts visitors and keeps them coming back for more. So how can you ensure that your blog won’t double as a cure f…

Managing an outreach advertising campaign is definitely a demanding task, especially when you consider the multitude of factors that are involved in making it work. As with practically every other field of endeavor, the dominant players always find a way to achieve fantastic results, so what exactly are the top advertisers doing to stand out from t…