Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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Are Your Ads Showing?

Online marketers throughout the world recently became worried about whether people would be able to see their ads on Safari and iPhones, as the web browser makes moves to block even more online advertising. Should we be worried? Yes. And, no.
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How to Take Your SEO to the Next Level

If your business has an online presence, more than likely you’ve already implemented some level of SEO to make your website more search engine friendly. While basic SEO (i.e., proper title tags, H1 tags, H2 tags, etc.) is definitely a good start, if you plan to compete with the major players in your industry, you’re going to have to bump up your ef…
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What to Do When You Realize There's No Digital Marketing Silver Bullet

It happens to all of us eventually. After going a few rounds of chasing the “hottest” new marketing trends, attending the must-see webinars featuring the most popular marketing gurus and then dizzying ourselves with untold amounts of infographics, whitepapers and ebooks on how to master digital marketing, we finally hit the wall. That “shiny objec…
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Thinking You Should Instagram for Your Business? You’re Probably Right.

With more than 300 million monthly active users and an average of 70 million photos being shared every day, Instagram has become a social media juggernaut that businesses would be unwise to ignore. Visual content continues to increase in popularity, with Instagram solidly positioned at the forefront of image-based social media usage. And many busin…
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14 Creative Ways to Grow Your Email Database That Actually Work

Building your email marketing database is a job that’s never fully finished. Industry studies show that email databases tend to “decay” over the course of the average year due to email address changes, opt-outs and other factors. But in order to stay ahead of the attrition curve, you’ll need some creative list-building techniques that keep fresh em…
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How to Get the Most Bang for Your Facebook Video Buck

Video is of the most engaging advertising formats on the Web, and when paired with the exceptional targeting capabilities of Facebook Ads, it can produce powerful results for businesses looking to advertise their products and services on the world’s largest social network. Although many brands recognize the obvious potential of Facebook Video Ads, …
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Back-to-School: Brush Up on These Digital Marketing Best Practices You May Have Forgotten

When it comes to digital marketing, one thing you can be sure of is that nothing stays the same forever. With technology evolving at a breakneck pace, many times what worked well last year may be completely disastrous for your business to practice this year. You have to stay agile, and remain in a mode of constant learning in order to maintain your…
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How to Have a Blog People Actually Want to Read

The great thing about blogging is that anyone can do it, but not everyone knows how to create blog content that people actually want to read. Only a small percentage of bloggers have mastered the art of crafting engaging content that attracts visitors and keeps them coming back for more. So how can you ensure that your blog won’t double as a cure f…
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Borrow These Elements of Uber-Successful Campaigns for Your Own Outreach Ads

Managing an outreach advertising campaign is definitely a demanding task, especially when you consider the multitude of factors that are involved in making it work. As with practically every other field of endeavor, the dominant players always find a way to achieve fantastic results, so what exactly are the top advertisers doing to stand out from t…
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What in the World Are Facebook Beacons? (And 3 Reasons Why You Need One)

If you own or operate a brick-and-mortar business of any kind, a Facebook beacon might just be your new best friend. Yes…it sounds like something from Star Trek, but Facebook beacons are actually a very practical tool you can use to double down on your social media efforts with customers who physically visit your business. So what exactly are Faceb…
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How a Vertically Formatted Website Can Help Your Business

Vertical formatting is a powerful design principle, and when used in the digital space, it can give you the ability to create a visually compelling, visitor-centric website that engages viewers and gets them excited to learn more. Sounds good, right? So let’s talk about some of the ways a vertically formatted website can be helpful to your business…
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Revolutionize Your Twitter Marketing Strategy with Twitter Lists

If you’ve ever felt like Twitter is just a giant stream of consciousness that doesn’t make much sense to you or for your business, it’s time for a paradigm shift with the help of Twitter lists. Twitter lists are a feature that enables you to organize other Twitter users into themed groups. Using Twitter lists will help you optimize your Twitter exp…