The 2060 Digital Blog

Incorporating seasonal content into your marketing strategy is important for a number of reasons: For starters, it enables you to capture your audience’s attention using themes that are already prominent in their minds, plus it helps increase the perception that your company is on point and on-trend. But you do have to be mindful not to cross over…

Does it matter what time you choose to post on social media? After all, nobody wants to feel as though they’re wasting their time sending tweets or status updates into the great unknown and receiving little to no response in return. So does it really matter what time of day you publish your social media posts? According to several studies, it does;…

It seems like e-commerce is the future, but if your business hasn’t quite made the jump to online sales, it doesn’t mean you can’t cash in on online marketing. In fact, businesses are in a better position now than ever before to leverage their online presence in order to drive traffic to their physical stores. What this means is that if you don’t y…

In the first quarter of 2015, the Pew Research Center published its findings regarding social media use among adults (ages 18+) in “Social Media Update 2014.” The Pew report is based on a September 2014 nationwide phone survey of adult Internet users, and covered such metrics as demographic differences and frequency of social media site usage. Belo…

Every year, it feels as if the leaves can barely change colors before advertisers turn on the holiday lights. And, every year, retail’s “season’s greetings” get more competitive. So, how does the everyday retailer compete for that Christmas cash? The answers to successful holiday marketing lie in strong and purposeful social, email and mobile strat…

Search Engine Optimization (SEO) is a time-tested staple of online marketing, and when done right, it can bring a constant stream of highly targeted traffic to your website with virtually no out-of-pocket cost. While the benefits of SEO are hard to beat, they don’t come easy; in fact, there are several subtle but highly important aspects of SEO tha…

When it comes to online marketing, it’s hard to beat the effectiveness of pay-per-click (PPC) text ads. There is perhaps no more immediate way for your brand to gain visibility and the attention of a highly targeted audience than through PPC. Not only that, but pay-per-click advertising also offers you a much greater degree of control in terms of a…

Think you’ve got social media advertising in the bag? You may have been running ads for a while now, but as long as your ads are running, there’ll always be things you can tweak or adjust in order to squeeze every last possible drop of ROI out of your ad dollars. An all-too-common tragedy in the advertising world is when a marketer thinks that ever…

It goes without saying that customer reviews are critical to the success of your company. While one or two bad reviews may not spell complete disaster for your business, they can definitely give it a gut punch. A string of bad reviews can sink your company like the Titanic. Conversely, if your company receives several rave reviews online, it can do…

Does your current digital marketing strategy include reaching out to mobile Internet users? If not, it may be time to rethink your approach. The increasing prevalence of mobile-based Internet usage has forced many marketers to accommodate a large portion of users who access the Internet almost exclusively by way of their mobile devices. In fact, ma…

Facebook has incredible advertising potential, but when it comes to actual lead generation, stellar results on the world’s largest social network haven’t traditionally been easy to come by.

The landing page is an indispensable staple of any lead generation campaign, and when done right, it can act as a 24/7 virtual salesperson that can garner leads and sales even while you sleep. Conversely, a poorly constructed landing page will turn your website into a digital ghost town, converting visitors on a very sporadic basis. So how can you…