Myth Busting: Does Social Media Affect Sales?
Ever since social media exploded onto the scene a little more than a decade ago, marketers have busied themselves with figuring out how to turn it into a reliable source of sales and conversions. Opinions range from dismissive skepticism (e.g., “Social media is a waste of time.”) to outright fanaticism (e.g., “Social media is the … Continue reading Myth Busting: Does Social Media Affect Sales?
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