How to Tell if Your Website Needs a Content Update

Let’s take a long, hard look at your website. Go ahead. Pull it up. Now read it. If you’re wondering if it’s time to update your content, chances are, it probably is. Search engines love websites that have fresh content and reward those that are updated often with higher rankings. But if you’re really not…

The 7 Homepage Essentials

When a company sets up shop online, the attention that they give to their homepage will often make or break the success of their virtual enterprise. Not only does your homepage set the tone for your entire website, but more often than not it receives the majority of your incoming traffic. All of us have…

3 Non-Negotiables for Digital Advertising Success

The advent of the digital age has inadvertently produced some collateral damage in the form of traditional businesses being left behind where marketing and promotional practices are concerned. If you’re looking for ways to give your business more exposure, there are certain digital marketing assets you simply cannot afford to ignore.

What’s the Difference Between Mobile Optimized and Responsive Sites?

The advent of various Internet-ready mobile devices such as tablets and smartphones has completely revolutionized the website design industry. Only a decade ago it was standard practice to build and publish a website with nothing but desktop usability in mind, but adapting that mindset in today’s world could alienate a large percentage of your website…