How a Vertically Formatted Website Can Help Your Business

Vertical formatting is a powerful design principle, and when used in the digital space, it can give you the ability to create a visually compelling, visitor-centric website that engages viewers and gets them excited to learn more. Sounds good, right? So let’s talk about some of the ways a vertically formatted website can be helpful to…

Everything Under One Roof – Using a Do-It-All Digital Marketing Agency

These days it’s pretty much required that your company has an Internet presence, but for many business owners, the thought of adding digital marketing duties to an already-crammed schedule is overwhelming. The most apparent solution is outsourcing your online marketing efforts to a digital agency, but that doesn’t always translate into online success. Digital agencies…

How to Analyze Your Google Analytics

Google Analytics is a gold mine of information that can help you better understand how visitors are interacting with your website. Not only does it provide an extensive amount data for analysis, but Google Analytics can also give you some important clues as to how you can optimize your web pages in order to increase conversions.…

4 Things Your Website Design Team Wants You to Know

So you’re ready to establish your online presence, and you have a specific look and feel in mind for your ideal business website. While it’s possible to build practically any website you can imagine, it doesn’t mean that the average “DIY” website template is going to give you what you’re after. To build a robust…

Digital Marketing – Where Do You Start?

You know you’ve got to build an online marketing presence, but when it comes time to actually sit down and develop a digital marketing strategy, it can truly seem overwhelming. Should you try to promote your business on social media first, or should you focus on getting search engine traffic to your website? Should you…

Getting A New Website? Here’s What to Ask For

Does your website need an upgrade? Before you say “No, my website’s good,” it’s not enough to just have the basics of a good site – there are plenty of good sites out there. A great site has the right elements in place to make it a lead magnet. Besides being good-looking, your website should…

Give Your Conversion Rates a Boost with Better Landing Pages

Even if your keywords and ads are getting people to your website landing pages, if you can’t get them to convert, it won’t matter how your other efforts are performing. In fact, conversation rates are more likely to be improved through a well-planned landing page than through a shiny new ad. An ideal landing page will…

Planning a New Website Design? Here’s What to Consider First

Designing a new business website can be a daunting task – there are quite a few important factors to take into account in order to produce a high-quality user experience. From navigation and aesthetics to speed and functionality, key parameters that must be defined throughout every step of the process, and patience is definitely required…

Lower Your Bounce Rate With These Tips for an Effective Home Page

Although “bounce rate” sounds lighthearted, it can be a marketer’s worst nightmare. A website’s bounce rate is defined as the percentage of people who arrive at your home page (or any other page on your site) and immediately leave without interacting with your site. For example, a bounce rate of more than 90% means that…

Not Enough Leads? How to Tell If Your Website Is the Problem

New leads are the lifeblood of any business. The only way to develop a strong client base is to find ways to create a steady stream of qualified leads, but this requires establishing effective channels through which you can attract those leads. One of the most important lead generation channels in this regard is your…