Using Social Identity to Shape Your Brand Message

Have you ever stopped to wonder why social media has become such an integral part of our lives? By nature, we’re social creatures, so when given a tool like social media which provides seemingly unlimited potential for us to connect with others, it’s not too difficult to make the connection. Thanks to social media, we…

How to Build a Social Media Content Calendar

Hopefully you’re using social media to increase brand awareness, as well as give your customers another access point for your business. But how you’re using it is possibly more important than if you’re using it. Are you organized? Do you have a plan? Or are you posting content at random and hoping for the best?…

Let’s Get Visual: Social Media’s Visual Nature

Most people are familiar with the phrase “a picture is worth a thousand words.” This notion is more important than ever when it comes to putting together a successful social media strategy. Visuals are inspiring and engaging for users and create a richer, more meaningful online experience. The ever-expanding importance of visual use in social…

Tips for Brainstorming Social Media Content

Social media plays a very prominent role in the way we interact with each other, but that doesn’t mean content will always come naturally for you. Whether you’re stuck because your once-great ideas aren’t working so well anymore or you simply have writer’s block, try putting these content development brainstorming techniques into practice.

How to Develop a Brand Voice through Social Media

When you consider social media for your company, finding your brand voice may not be the first thing that comes to mind. However, even the best social media content available won’t make an impact if it’s not backed by solid branding. Don’t get started confused and unclear about the sound of your brand – you…

Top 10 Tips for Developing Content for Social Media

Social media thrives on content. To get the most out of your social media marketing strategy, it’s important to have a good plan for generating and managing your content. The following 10 tips for social media marketing will help you generate content that gets noticed.

Content is King in Social Media

The catchy Korean music video “Gangnam Style” now has more than one billion views on YouTube. The Kickstarter campaign to create a TV show from the popular webcomic “Cyanide and Happiness” earned tens of thousands of dollars within minutes of its launch. Why? Because content is king in social media. If you create something people…