SEO
How to Tell If Your SEO is Working
The Blog is Not Enough: Why SEO Needs Fresh Website Copy, Too
One of the most oft-repeated axioms in all of digital marketing is that “Content is king,” and for many marketers, this statement is a salient reminder to keep blogs updated with fresh posts on a regular basis. While it’s definitely a good practice to keep your dynamic content (e.g., blogs, company news, events, etc.) up-to-date,…
Avoid These SEO Pitfalls and Watch Your ROI Grow
Search engine optimization (SEO) is a critical staple of digital marketing, and when done right, it can attract a consistent stream of highly targeted visitors to your website. There are dozens of factors that go into a successful SEO campaign, but a large part of achieving high search engine rankings is knowing what practices to…
SEO and the Bottom Line: Why SEO is Essential for Business
If you’re tossing around the idea of boosting your search engine optimization (SEO) efforts, you may be wondering if it’s really worth it. Building SEO takes some time and effort you may not be able to give at the moment. Plus, you need results now. While there are methods you can use to immediately increase…
SEO vs. PPC – What’s the Difference?
Search engine marketing is one of the most reliable and time-tested tools that digital marketers use in order to gain more exposure for their brand and expand their online reach. Nearly everyone uses search engines to find what they’re looking for on the Internet, so it only makes sense to present your company to search…
5 Questions You Need to Know the Answers to Before You Begin SEO
Search Engine Optimization (SEO) is a time-tested staple of online marketing, and when done right, it can bring a constant stream of highly targeted traffic to your website with virtually no out-of-pocket cost. While the benefits of SEO are hard to beat, they don’t come easy; in fact, there are several subtle but highly important…
Let’s Review: How Customer Reviews Can Help SEO
It goes without saying that customer reviews are critical to the success of your company. While one or two bad reviews may not spell complete disaster for your business, they can definitely give it a gut punch. A string of bad reviews can sink your company like the Titanic. Conversely, if your company receives several…
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How to Take Your SEO to the Next Level
If your business has an online presence, more than likely you’ve already implemented some level of SEO to make your website more search engine friendly. While basic SEO (i.e., proper title tags, H1 tags, H2 tags, etc.) is definitely a good start, if you plan to compete with the major players in your industry, you’re…
SEO Dos and Don’ts You Need to Fix Right Now
Seeing SEO pay off can sometimes be a waiting game, and attempting to master the art of search engine optimization can sometimes prove to be challenging, as the various requirements for achieving top level listings are in a constant state of flux. Fortunately, there are some tried-and-true SEO best practices that have stood the test…