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Inbound Marketing
How to Validate and Verify Your Email Database
Email marketing is one of the dynamic online marketing and promotional tools that can create a real connection with your clients. When used effectively, email marketing will increase customer loyalty and make you an authority in your business niche. In order to enhance the effectiveness of email marketing programs, you have to constantly scrub your email…
Ideas for Promoting Your Business Blog
Businesses that blog regularly are already taking the right steps to marketing themselves successfully online. Blogging is a great way to position yourself as a thought leader in your industry, to keep your website content fresh and attractive to search engines and to engage and delight your site visitors, hopefully prompting them to convert to…
Top 10 Things Every Website Needs
Content Creation The Easy Way – Quick Ideas For Business Blog Posts
If you’ve got a business blog, you’re on the right track to creating a website that’s a lead generation powerhouse. But one of the most difficult things about having a business blog is maintaining a business blog with fresh, engaging content your readers will find valuable and worth their time to read. What happens when…
5 SEO Mistakes You Can’t Afford To Make
It may sound drastic, but your search engine optimization (SEO) strategy can make or break your website. A good, well-thought out and properly implemented SEO strategy can turn your website into an alluring authority in its niche, it can boost traffic and it can also increase your ranking in search engine results. On the other…
The 3 Emails Your Leads are Waiting to Receive from You
So you’ve got an email database. Are you doing anything with it? If you’re just sending out the occasional blast with sales and coupons, you’re only reaching the sales-ready people – which statistics say is about 25 percent of your list. What do you do with the other 75 percent? What do they want from…
Does Inbound Marketing Only Work for B2B Companies?
It’s no secret that inbound marketing is one of the best digital marketing practices employed by B2B (business-to-business) companies. But does inbound marketing only work for B2B companies? What about B2C (business-to-consumer) companies that want to stand out of the crowd and get an edge in their niches? Even if B2B companies operate differently and have…
Don’t Miss These Popular Social Media and Inbound Marketing Blog Posts
Here at 2060 Digital, we’re dedicated to bringing you helpful information about social media and inbound marketing best practices so you can stay informed and make the most of your digital marketing efforts. And since we know your time is valuable, we’re offering up some of our most popular posts for you to peruse instead…
Is HubSpot Worth It? What Analytics Say About Your Inbound Marketing Strategy
Management guru Peter Drucker once famously stated that “You cannot manage what you cannot measure.” Nowhere is this more true than in the realm of inbound marketing. Without some type of software to help you quantify and analyze the effects of your inbound marketing efforts, you’re essentially flying blind, and will undercut your own success…
What is Inbound Marketing?
The emergence of inbound marketing has been one of the most significant changes to take place in the world of business in recent memory. From 2006 until the present day, inbound marketing has taken center stage as the preferred way to do business online, not only because of its unquestionable superiority over traditional marketing methods,…