Ready, Aim, Convert with Retargeting and Outreach Advertising

Outreach and retargeting are among the top strategies used by both large and small businesses to facilitate their lead generation, conversion and recapture initiatives. These two methods are superficially similar because they use the same channels to reach out to the targeted audience. The real differences between them however lie in their marketing intentions and…

SEO, SEM, PPC, CPM: What Can These Letters Do for Your Business?

Online marketing has become very dynamic in recent years, with marketing tactics focusing more and more on targeted audiences. This increase in targeting opportunities has given small businesses a platform to compete with large companies when previously they couldn’t even dream of sitting at the same marketing table with them. But when a business doesn’t…

What is Retargeting and Can it Work for You?

One of the digital marketing world’s favorite buzzwords right now is “retargeting.” Maybe you’ve smiled and nodded through conversations about this advertising method without really knowing exactly how retargeting works or what retargeting can do for you. Let’s fix that.