Use Location- and Weather-Triggered Ads to Really Ramp Up Your Campaign

You know that feeling when you see ads pop up online for sites you just recently visited, maybe even for items you currently have saved in a shopping cart? Sometimes it seems a little creepy, but for the most part, you get it, you were just on the site. But what if you started seeing ads that seemed…

Conceptualizing a Digital Ad from Start to Finish

Digital advertising is one of the most popular tools that brands use to achieve their strategic objectives, and when done right, it can drive a steady stream of highly targeted leads and customers to your website. While this may sound like a marketer’s utopia, anyone who’s been in the digital advertising space for any length…

Borrow These Elements of Uber-Successful Campaigns for Your Own Outreach Ads

Managing an outreach advertising campaign is definitely a demanding task, especially when you consider the multitude of factors that are involved in making it work. As with practically every other field of endeavor, the dominant players always find a way to achieve fantastic results, so what exactly are the top advertisers doing to stand out…

How to Design an Outreach Advertising Campaign That Really Works

Driving traffic to your website is the starting point for most of your online lead generation and sales. And one of the best ways to boost that traffic is by running an outreach advertising campaign using display ads – that is, running a campaign that actually works. You see, typically, display ads receive low click-through rates…

Good, Better, Best – How to Value Impressions, Clicks and Conversions

Sorting out the data produced by an online ad campaign can be an intimidating task, especially if you’re new to online advertising or are unfamiliar with the terminology. Understanding the difference between impressions, clicks and conversions will help you make sense of your campaign stats, and help you put them in their proper context so…

Extend the Life of Your Direct Mail with Digital Display Ads

If you lean heavily on direct mail as your primary marketing method, you’re probably well aware that your campaigns typically have a short shelf life, even if the conversion rates are high at the beginning. Response rates have a tendency to drop dramatically within a relatively small window of time after your mailing has been…

The IP Impact: Using Geo-Targeting to Zero In on Customers

Regardless of the size and scope of your business, there will be times when you want to market to certain geographical locations. This is true from big, global brands right on down to a mom-and-pop shop that serves a single neighborhood. The good news is that search engines are already in this game – having found…

How IP Outreach Advertising Works and How You Can Use It

Projected to reach upwards of $160 billion in revenue by 2016, online advertising continues to evolve with increasingly sophisticated targeting technologies to reach audiences. One targeting method gaining ground is IP outreach advertising (a.k.a. IP targeting), which enables advertisers to target prospects based on their geographic location. The main advantage of IP outreach advertising is…

From Retargeting to Pretargeting – What is Predictive Advertising?

Rapid advancements in online advertising technology have given rise to a number of sophisticated targeting methods that have proven to be effective in reaching users based on their patterns of online behavior. Advertisers can now serve ads to users who have visited their company’s website or performed a product-related keyword search; this practice is known…