Digital – Simplified

Breaking: 2060 Digital specializes in simplifying complex digital tools and strategies for busy decision makers.

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3 Big Reasons to Work with a Google Premier Partner

It’s no secret Google’s online advertising platform is massive and far-reaching (e.g., AdWords, YouTube, and Google Display Network), but as you well know, just placing ads doesn’t guarantee instant success. If you’re not well-versed in the intricacies of these various advertising programs, it can be mindbogglingly easy to lose a lot of money in no time flat.…

Don’t Miss A Post: Our Top Blogs on Social Media

Did you know 2060 Digital is on Facebook, LinkedIn, and Twitter? We regularly publish content just for our followers so you can keep up with the latest topics in digital marketing. For our 10 most popular blogs on social media check out the links below.

How to Prove ROI in Traditional Media Using Your Google Analytics

If you’re using traditional advertising (e.g., television, print, radio, etc.), no doubt you’re aware it’s more difficult to track the effectiveness of these campaigns than it is to track their digital counterparts. So how can you tell whether or not your offline advertising is profitable? Here’s how to prove ROI in traditional media using your…

2060 Digital Recognized Nationally as a ‘Best Digital Agency’

Hubbard Agency is Tops in the USA 2060 Digital Takes Second Place for “Best Digital Agency” CINCINNATI, OH (February 3, 2017) – – The Local Media Association (LMA) announced the recipients of their Digital Innovation Awards yesterday, with 2060 Digital taking second place as “Best Digital Agency.”

CRO vs. CTR: Is Conversion Rate Optimization the New Click-Through Rate?

  While Click-Through Rate (CTR) has long been considered an essential campaign metric, only recently has Conversion Rate Optimization (CRO) become a data point that’s getting more and more attention. So why is CRO occupying a more prominent place on digital marketers’ priority lists nowadays? Is it becoming the new CTR? For that matter, how…

What Are Micro Moments and How Can You Use Them to Capture Consumers?

Our online access used to have a definite beginning and ending point (surfing the Web for an hour on your desktop computer and then getting up to do something else), but now our digital interactions are comprised of dozens or even hundreds of moments throughout the day – checking the weather on an app, IM-ing…

5 Digital New Year’s Resolutions to Make 2017 Your Best Year Ever

The New Year is here, which means that it’s time to set new goals in order to take your business to the next level. If you’re not quite sure where to start, below are five digital marketing New Year’s resolutions that will position your business to experience its best year ever in 2017. 

It’s a New Year! What Are the Essential Digital Marketing Tools to Use in 2017?

The New Year has arrived, and more than likely you’re already thinking about how you can improve the various aspects of your business for 2017. Fortunately there’s no shortage of amazing digital marketing tools you can use to help you accomplish your goals – in fact, the sheer number of technology-based business aids that are…