Are You Using Hashtags Effectively on Instagram?

You can’t talk about Instagram without mentioning hashtags. After all, using hashtags can help increase your reach, interact with potential customers, and keep an eye on user-generated content. So, it’s no surprise that marketers are using hashtags to meet their marketing goals.

In December, Instagram introduced a new feature that gives users the ability to follow hashtags. As a result, users can more easily discover photos, videos and fellow users that reflect their interests, hobbies, style and more. All a user has to do is search for a topic of interest, find a hashtag that catches their attention, and tap the follow button. For marketers, this is an amazing opportunity to further engage with your target audience. Below we’ll explore the different ways you can better utilize hashtags on Instagram.

Location, Location, Location

You’ve heard it a million times, but we’ll say it again, location is everything, and this is especially true for those who are a local business. Using your location in a hashtag is a simple way to connect with the community. On your next Instagram post, try using three relevant location-based hashtags to catch the attention of your target audience.

Add Personality

This may not be appropriate for every brand, but using fun, humorous hashtags is a great way to add a bit of personality to your Instagram presence. When done well, using these hashtags can attract users and increase engagement. Try using these hashtags first to ensure they are seen by users.

Create Your Own

Creating your own hashtag is a win-win, for both your brand and users. It can be used to both start discussion surrounding your business and track user-generated content, which can be used later to promote your business.

Keep Things Fresh

It can be difficult to switch things up once you’ve found something that works, but when it comes to hashtags it’s important to keep things fresh. In fact, using the same series of hashtags over and over could be flagged as spam.

Using hashtags effectively on Instagram is a simple way to increase your reach and engagement. So start experimenting with different hashtags and see what works best for your brand!