About Us Clients Meet The Team Philosophy Why Digital Demographics and Geography Customer Journey Products • Website • SEO • PPC • Display Advertising • Native • Mobile • IP Targeting • Triggered Ads • Youtube And Video Production • Social Media • Reputation Management • Email Marketing • Blogging A Heritage of Innovation 2060 Digital’s parent company is Hubbard Radio, whose coast-to-coast assets include: We are a stand-alone digital marketing solutions provider 75+ EMPLOYEES 100% dedicated to providing clients with the best-in class digital solutions and services. 2060 Digital provides digital servicesto hundreds of clients every month. VIEW ALL CLIENTS Digital doesn't mean automatic. Human interaction and intelligence is essential in the tactical and strategic management of your digital marketing program. We have a team of Google-certified professionals who maximize yourcampaign performance. We help our clients by giving them the best advice possible. We understand that digital marketing can be a confusing world of ever-changing technologies and best practices. And we also know that it doesn’t help you to not understand how it works. That’s why we make education a fundamental part of the process – so you can make smart, informed decisions for your business, regardless of who you choose to work with for your marketing. We develop holistic, long-term solutions. Your customers interact with your brand in multiple ways as they make their purchase decisions, so your marketing should, too. Our custom solutions involve multiple channels of digital marketing – not just one – to help you touch consumers throughout the entire buying journey, from social media to pre-roll video to retargeting. We aren’t going to sell something we wouldn’t sell our grandmothers. In order for us to do our best work and truly become advocates for your brand, we need to really believe in and get behind what we’re marketing. Which is why we take very seriously all the partnerships we enter in to. Working with 2060 Digital is like hiring an entire marketing team as an extension of your own team, and our passion is for those relationships to flourish. Why Digital? Measureable and transparent. Demographics and geography dictate budget. Ongoing campaign monitoring and managing allows us to adjust budget to maximize return. Creative can easily be adjusted for A/B testing. You can guide your targeted audience through the sales journey. Demographics and Geography Marketing success = right people, right place, right time, right creative. We help you get as close to a one-to-one conversation with your target customer as possible. We perform a demographic and geographic analysis to evaluate your potential target market size. We use this analysis to better understand your potential Total Attainable Market. The Total Attainable Market informs your campaigns, the creative, and ultimately your budget. The modern customer journey is complex. We're a digital solutions provider dedicated to helping you reach your goals. WEBSITE MOBILE SOCIAL MEDIA SEO PAY-PER-CLICK DISPLAY ADVERTISING VIDEO CONTENT EMAIL Display Advertising As in life, with digital marketing you get what you pay for. Digital display advertising can vary widely based on numerous factors including creative, ad placement, audience targeting, site targeting, and campaign security. Most display ads are bought and sold through ad exchanges. Campaign security should be your primary concern. All ads should appear above the fold. 2060 Digital graphic designers have extensive display advertising creative design expertise. Types of Display NATIVE Native Advertising aligns itself with thelook and feel of the site it’s on. The paid ad experience follows the natural form and function of the user experience. Native ads are viewed 53% more than banner ads. (Dedicated Media) You can target Auto Business Entertainment Food Home Men’s Fashion News Sports Travel Women’s Fashion Technology MOBILE Expandable Mobile Geo-Fencing: Target and serve ads to mobile devices within a pre-determined radius. Get more information opportunities with the expansion unit (branding message, advertiser address, click-to-call phone number, dynamic map, and a call to action). The banner ads appear on the users’ apps and websites. IP Targeting Precisely EXTEND your marketing reach with highly targeted online advertising. TARGET a specific home through the use of an IP address. Physical addresses are COLLECTED through databases you provide or purchase. Match-back reporting identifies those who saw your ads and those who PURCHASED YouTube reaches more U.S. 18-49 year-olds during prime time than the top 10 TVshows combined. (Tubular Insights) Shoppers remember 50% more from watching a video than from text alone, and more than 83% of Internet users now consume video across all age groups. With YouTube Video Ads You only pay when someone chooses to watch 100% of your video ad, up to :30 seconds. Available across all devices. Target viewers based on a large number of options such as demographics, location, and spending habits. Triggered Ads Deliver specific messaging at the most relevant time using data feeds to trigger ad delivery (e.g., weather, sports scores, Twitter hashtags, etc.). Upload multiple sets of creative and ad sizes. Video Production Video advertising creates a more stimulating environment by quickly informing and visually entertaining the consumer. Increase conversion rates Increase website traffic and SEO Go viral Showcase your personality Social Media 52% of online adults now use two or more social media sites. 70% of the U.S. population has at least one social networking profile. Social media opens up the door for more customers, more traffic, and more conversions. Improved brand loyalty Quality customer interactions – get in the conversation! Better search engine rankings The sooner you start, the sooner you’ll be able to start growing your audience Supplement your social media strategy Even the most advanced social media strategies can use new ideas, graphics, and apps to help reach your goals. Social Media Setup and Refresh FacebookApps Contests and Sweepstakes Promotional Campaigns Targeted Advertising Reputation Management Customers are rating and reviewing your business – and potential new customers are reading them. Proactively monitor and manage your reputation. Embrace customer feedback and opinions. Engage in the conversation. Earn respect. Email Marketing There are 3X more email accounts than there are Facebook and Twitter accounts combined./h3> Larger reach, longevity, and staying power. Highly personalized and relevant messages delivered. Drives conversions. WHERE DO YOU GET THESE EMAIL ADDRESSES? Partnerships with retailers and websites that allow customers to opt-in to receive 3rd party offers that match their consumer profiles. Business data is often collected directly from companies through surveys and phone calls. SEC Filings Magazine Subscriptions. Alliances with marketing agencies and research companies. Public Information Blogging FACT: Companies that blog receive 55% more web traffic and 70% more leads than those that don't. (HubSpot) EDUCATE: Blogging is an effective way to reach your target audience with useful, educational information they're searching for. EXPERTISE: Position yourself as the expert in your field by providing useful and credible information. SEO: Search engines love content that’s recent, relevant, and authoritative. Blogging is a key component in building up your search ranking.