The 2060 Digital Blog

Want to reach your audience in a fresh and engaging way? It doesn’t get much fresher than Facebook Live, which broadcasts your business in real-time on the social network, and gives your audience a chance to connect with and discover more about who you are and what you offer.

While Click-Through Rate (CTR) has long been considered an essential campaign metric, only recently has Conversion Rate Optimization (CRO) become a data point that’s getting more and more attention. So why is CRO occupying a more prominent place on digital marketers’ priority lists nowadays? Is it becoming the new CTR? For that matter, how do these…

Our online access used to have a definite beginning and ending point (surfing the Web for an hour on your desktop computer and then getting up to do something else), but now our digital interactions are comprised of dozens or even hundreds of moments throughout the day – checking the weather on an app, IM-ing a friend or posting some photos on soci…

The New Year is here, which means that it’s time to set new goals in order to take your business to the next level. If you’re not quite sure where to start, below are five digital marketing New Year’s resolutions that will position your business to experience its best year ever in 2017.

The New Year has arrived, and more than likely you’re already thinking about how you can improve the various aspects of your business for 2017. Fortunately there’s no shortage of amazing digital marketing tools you can use to help you accomplish your goals – in fact, the sheer number of technology-based business aids that are available is absolutel…

There can be quite a few terms and acronyms that get thrown around whenever you’re talking digital marketing or reading up on the latest news and trends. If you’re unsure what some of those letters mean, educate yourself with these blog posts.

Ever catch yourself wondering, “Are people still using Facebook?” For the average user, it might seem like the buzz around Facebook has died down and that it might not be the place to focus your marketing, especially with newer platforms such as Snapchat and Instagram gaining traction. But there’s a certain perspective that comes from using this qu…

If you plan to make significant, measurable progress in your business, don’t ignore your year-end reports. But we get it – it can be overwhelming to make sense of all the different reporting metrics and data. So here’s your guide to understanding your year-end reporting and setting goals for next year.

There’s no getting around it – in today’s digital marketplace, an outdated website hurts your business. It tells your potential customers that your business may not be credible, “with the times,” and financially stable. So, what’s your website saying? If you’re not quite sure if your website’s out-of-date, below are four signs it’s time has come.

One of the classic misconceptions in the digital marketing world is that SEO and PPC are rival tactics, but while there are die-hard adherents in both camps, you could actually consider SEO and PPC to be two sides of the same very essential coin. Both methods leverage the power of search engines to garner targeted traffic, and they can complement e…

Tracking conversions is a vitally important element of your digital marketing efforts. Not only does it give you a good indication of how effective your campaigns are, but it also provides you with plenty of clues as to what isn’t working. Conversion tracking also helps you narrow down your most valuable sources of traffic, which is a major key to …

The holiday season is fast approaching, which makes for a very crowded and highly competitive digital marketplace. With so many brands clamoring for attention during this busy season, what can you do to make your marketing message stand out? Here’s how to make your advertising creative cut through the holiday noise.