The 2060 Digital Blog

One of the most effective tools your business can use to build credibility for your company, LinkedIn does so much more than help you find the perfect candidates for employment. The more than 460 million LinkedIn members worldwide give your business unparalleled professional reach, and LinkedIn’s precise targeting makes it even easier to focus on s…

Do you know the difference between branding marketing and conversion marketing? If you don’t understand how these two techniques differ, you could waste a lot of time and money on marketing methods that might not get you the results you’re after.

CINCINNATI, OH (February 3, 2017) – – The Local Media Association (LMA) announced the recipients of their Digital Innovation Awards yesterday, with 2060 Digital taking second place as “Best Digital Agency.”

What if there were a place where you could discover what’s new in social media, helpful apps to make managing your business’s social media accounts easier, and professional insider insight? It’s your lucky day: The Social Feed podcast is put on by Missy Budensiek and our team in the Twin Cities, and it covers all these topics plus much more.

Want to reach your audience in a fresh and engaging way? It doesn’t get much fresher than Facebook Live, which broadcasts your business in real-time on the social network, and gives your audience a chance to connect with and discover more about who you are and what you offer.

While Click-Through Rate (CTR) has long been considered an essential campaign metric, only recently has Conversion Rate Optimization (CRO) become a data point that’s getting more and more attention. So why is CRO occupying a more prominent place on digital marketers’ priority lists nowadays? Is it becoming the new CTR? For that matter, how do these…

Our online access used to have a definite beginning and ending point (surfing the Web for an hour on your desktop computer and then getting up to do something else), but now our digital interactions are comprised of dozens or even hundreds of moments throughout the day – checking the weather on an app, IM-ing a friend or posting some photos on soci…

The New Year is here, which means that it’s time to set new goals in order to take your business to the next level. If you’re not quite sure where to start, below are five digital marketing New Year’s resolutions that will position your business to experience its best year ever in 2017.

The New Year has arrived, and more than likely you’re already thinking about how you can improve the various aspects of your business for 2017. Fortunately there’s no shortage of amazing digital marketing tools you can use to help you accomplish your goals – in fact, the sheer number of technology-based business aids that are available is absolutel…

There can be quite a few terms and acronyms that get thrown around whenever you’re talking digital marketing or reading up on the latest news and trends. If you’re unsure what some of those letters mean, educate yourself with these blog posts.

Ever catch yourself wondering, “Are people still using Facebook?” For the average user, it might seem like the buzz around Facebook has died down and that it might not be the place to focus your marketing, especially with newer platforms such as Snapchat and Instagram gaining traction. But there’s a certain perspective that comes from using this qu…

If you plan to make significant, measurable progress in your business, don’t ignore your year-end reports. But we get it – it can be overwhelming to make sense of all the different reporting metrics and data. So here’s your guide to understanding your year-end reporting and setting goals for next year.