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Digital Demands Excellence

Social Media is Constantly Changing – Here’s How to Keep Up

The pace of technology can be quite intimidating for some marketers and business managers. It seems that as soon as you get one initiative implemented, three more added to the queue. So how do you keep up? How do you keep your marketing strategy on the leading edge of these trends? Let’s take a look…

Social Media Has Changed the Way People Make Purchase Decisions

Not too long ago, consumers would visit local businesses, browse their products and make a decision to buy based on what they saw at the store. Sometimes a consumer would be influenced by an advertisement in a newspaper or on radio or television. But generally most shopping involved a visit to a store with very…

Characteristics of Highly Effective Social Brands

Social media for companies has proven itself to be a powerful approach to promote businesses and engage customers. At an exponential rate, companies are jumping into social media and making this channel a priority in their marketing strategies. But, before taking the big leap into social media, it’s wise to take a look at some…

What’s Your Mobile Strategy for Social Media and Advertising?

From smartphones to tablets, iPhones to iPads and more – mobile technology is here to stay. The momentum of growth in mobile technology is astounding, and it’s not expected to slow anytime soon. Along with the growth in mobile technology come tremendous opportunities in marketing. And mobile technology and social media is an interesting combination…

Top 10 Tips for Developing Content for Social Media

Social media thrives on content. To get the most out of your social media marketing strategy, it’s important to have a good plan for generating and managing your content. The following 10 tips for social media marketing will help you generate content that gets noticed.

5 Key Methods to Leverage LinkedIn for Your Company

LinkedIn is unique among social networks in that it’s specifically designed for business and professional use. This means that the tools it provides you are different from the ones on Facebook or Twitter, and the opportunities available are ones you wouldn’t have elsewhere. It also means that LinkedIn lends itself perfectly to marketing. So how…

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