2060 Blog

So your company’s on social media – maybe Twitter, Facebook, YouTube or more – and you’re posting regularly, analyzing and setting goals, but wondering…where is everyone? Getting people to walk through the door of your business through your social media efforts can be a bit tricky. But we’ve got a few creative ideas to get…

Implementing social media into your business’s marketing strategy can often feel like you’re putting all this time and energy in, but seeing very little reward. But the thing with social media is that it’s more about building relationships with qualified leads than it is about blasting a message to anyone and everyone who can see,…

When it comes to social media, a business must have a consistent brand message – but if you’ve never actually sat down and thought it out before, then your page probably doesn’t have one. The clarity that comes with having a consistent brand message helps your followers trust you and helps to bring exactly the…

If your business is using social media, you should definitely be measuring your efforts on a regular basis. Not only does measuring allow you to track your success, but you also can uncover mistakes and figure out specific ways to improve your campaign. According to social media experts, measuring social media campaign success can be…

When you’re connecting on social media, you aren’t wasting your time. With each interaction, your target audience finds another point of commonality and engages another level deeper with your brand. But, at the same time, wouldn’t it be great if you could use your time spent on social media to actually generate leads? You can,…

Are you at a loss for ideas for a social media campaign? Looking for a new and fresh way to fuel your brand message? You may want to think about using an online petition. If you can rally your followers behind a cause, you’ll not only be a catalyst for change, but you’ll also drive…