2060 Blog

Roughly fifteen years ago, hardly anyone had ever even heard of the term “blog”, much less authored one of their own. Now blogging has become one of the bedrock practices of millions of Internet users, and experts estimate that more than 100,000 new blogs are being created every single day of the week. While blogging…

The term “social media” means different things to different businesses: Some organizations view social media as a vibrant pipeline of conversation and customer feedback, while others see it as a necessary evil that produces a negligible amount of ROI. Perhaps one of the most common factors that causes businesses to hesitate when it comes to…

YouTube is an absolute gold mine for businesses that are looking to expand their reach by way of video marketing. With more than 800 million visitors per month, the potential impact of YouTube as a medium for brand exposure simply cannot be ignored. So how do you get your business’s YouTube channel to stand out…

In the last few years, social media has become one of the best things to happen to small business organizations. Social media marketing campaigns allow small businesses to reach exponentially more potential customers than ever before. But, in order to make the most of your social media campaigns, your business needs to make an effort…

If you’re relatively new to social media marketing, then it’s possible that you’re treating your strategies for Facebook and Twitter in the same way. While there are definitely similarities between the two, it’s all too easy to create a “one size fits all” approach to your social media marketing strategy and unwittingly undermine the unique…

If you’re a business owner, you’ve got an eye on your competitors. What new products are they introducing, how many new clients are they representing, where are their new stores located? And more than likely, many of your business’s efforts are tied in some ways to theirs. This is no different when it comes to…