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7 Tips to Establish Yourself as a Thought Leader on LinkedIn
By aschmidt
Taking part in a LinkedIn Group is a great way to tune in on what people in your industry are talking about – and also a great way to establish yourself as a thought leader and market your business. But in order to do that, you’ve got to interact. How? Here are seven tips for…
Why Google+ is Important and How to Use It Effectively
By aschmidt
Once Google entered into the social networking space by unveiling Google Plus (a.k.a. Google+) in June of 2011, it changed the landscape of search forever, although few of us recognized it at the time. This foray into the social arena afforded Google an entirely new level of insight into the search habits of its users,…
The Best Ideas for a Holiday Instagram Contest
By Liz Plachecki
If you’re looking to ramp up your company’s Instagram following and grow brand awareness simultaneously, there’s still time to run a holiday promotion! Take a cue from some successful companies and put our tips into practice and you’ll be up and running before the stockings are hung by the children with care…
6 Ways to Increase Your Facebook Reach Without Paying
By aschmidt
So, you may have heard about this: Recently, Facebook issued the following statement to its ad partners: “We expect organic distribution of an individual’s page posts to gradually decline over time as we continually work to make sure that people have a meaningful experience on the site.” They also told marketers that they should consider…
How To Start A Content Strategy For Your Business
By aschmidt
Not only do you want the best for your business, but you also naturally believe that your business is the best at what it does. The trick is to get other people to see that, too. So how do you do it? The key lies in improving brand awareness and increasing credibility. But this is…
What is Lead Nurturing and How Do You Do It?
By aschmidt
The art of converting a lead into a sale is one of the most valuable skills a business can acquire. While no one would disagree that revenue generation is the ultimate objective behind lead acquisition, the path to convert leads into sales is not always as straightforward as we would like it to be. Many…