Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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The Battle of the Bounce: MailChimp vs. Constant Contact

Wondering what you should do with that email list? While email marketing isn’t the newest method on the block, your email opt-in list remains one of the most powerful assets to foster genuine engagement and generate highly targeted leads for your products or services.
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How Brands Can Use Instagram to Generate Ecommerce

Brands and retailers have been seeking out the best way to tap into Instagram’s colossal database of over 300 million users, 60 percent of whom are between 18 and 35 years old. Up until quite recently, advertising ROI on Instagram has been convoluted at best. Even so, according to a recent report published by online marketing research firm L2, 93 p…
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5 Tips for Writing Killer Email Subject Lines

Be honest–do you really open every email you receive? Of course not. We’re inundated with dozens of emails every day–we have to choose somehow between the ones that are worth it and the ones that we delete. The secret of getting your email into the former group? A subject line that grabs the reader’s attention as soon as they scan their inbox. In o…
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Planning a New Website Design? Here’s What to Consider First

Designing a new business website can be a daunting task – there are quite a few important factors to take into account in order to produce a high-quality user experience. From navigation and aesthetics to speed and functionality, key parameters that must be defined throughout every step of the process, and patience is definitely required to see the…
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4 Things You Should Never Post on Social Media

Social media can quickly make or break a company’s reputation. The digital landscape is littered with stories of brands that have suffered harsh PR blows due to rogue tweets and Facebook posts gone awry, either by accident or by horribly misguided judgment. In fact, the collateral damage from some social media slip-ups has been so severe that an en…
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The Trick for Achieving Your Marketing Goals (is to Measure the Right Results!)

When’s the last time you hit a marketing goal? Or maybe the better question is when’s the last time you set a marketing goal? In fact, how much importance should even be placed on marketing goals? There’s a line of thought that marketing is an art and not a science, and that it’s nearly impossible to accurately measure your results based on your in…
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When to Pay for Search Engine Results and When to Optimize

Search engine referral traffic is one of the cornerstones of online marketing due to its ability to produce highly targeted results. The ability to direct visitors to web pages that address their specific needs–based on their own keyword searches–is a match made in heaven for an online marketer. While no one can doubt the effectiveness of search en…
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What Can a Facebook Call-to-Action Button Do for Your Business?

Facebook is definitely the 800-pound gorilla in terms of social referral traffic, and all signs seem to suggest that it will continue dominating the online advertising landscape for the foreseeable future.
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Is a Mobile Website Really Worth It?

It’s undeniable–smartphones have become an integral part of our everyday lives. By virtually every known metric, mobile Internet usage has increased at a blistering pace, and there’s little doubt that the trend will continue. After all, smartphone adoption is becoming more and more prevalent across the globe, to the point now where there are some c…
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How to Actually Have a Productive Social Media Brainstorming Session

In the intensely competitive arena of social media marketing, new ideas are the lifeblood of content generation. Unfortunately, many marketers can find it difficult to strike out in a new creative direction, especially under the pressure of looming deadlines. A brainstorming session would be great, but as most of us know from experience, these type…
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LinkedIn Ads v. LinkedIn Groups – What’s Better?

Business professionals of all kinds are well aware of the power of LinkedIn as a networking and marketing tool. Boasting a user base of over 300 million professionals in more than 200 different countries and territories, the B2B social network offers plenty of marketing opportunities for businesses that are seeking to expand their customer base. Tw…
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Lower Your Bounce Rate With These Tips for an Effective Home Page

Although “bounce rate” sounds lighthearted, it can be a marketer’s worst nightmare. A website’s bounce rate is defined as the percentage of people who arrive at your home page (or any other page on your site) and immediately leave without interacting with your site. For example, a bounce rate of more than 90% means that 9 out of every 10 people tha…