Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

Photo of digital experts collaborating with each other
couple smiling at the camera

Tailor-made: Email Content that Connects with Everyone on Your List

Email marketing is highly efficient and possibly the lowest-cost digital marketing tool you have in your arsenal. The ROI for email marketing can be phenomenal – that is, if you’re using it correctly. That means creating content specifically for targeted demographics, then testing, tracking and analyzing your results. What that doesn’t mean is send…
green field with wooden fence, rocks, and evergreen trees

Social Media Real Estate: Take Advantage of Your Facebook Cover Photo

Because your Facebook page is essentially your social store front, every little space is prime real estate to promote your brand. Especially your cover photo. Rules change often on Facebook, but currently you can include anything you want in your cover photo, so be sure to follow these tips for taking advantage of the many ways it can help engage y…
old stuff sign with gras growing in front of it

Getting A New Website? Here’s What to Ask For

Does your website need an upgrade? Before you say “No, my website’s good,” it’s not enough to just have the basics of a good site – there are plenty of good sites out there. A great site has the right elements in place to make it a lead magnet. Besides being good-looking, your website should increase customer numbers and generate revenue, or it’s n…
black and white photo of couple at table in restaurant

The IP Impact: Using Geo-Targeting to Zero In on Customers

Regardless of the size and scope of your business, there will be times when you want to market to certain geographical locations. This is true from big, global brands right on down to a mom-and-pop shop that serves a single neighborhood. The good news is that search engines are already in this game – having found ways of making search results more …
businessman at desk looking tired

7 Signs Your Business’s Social Media Needs Outside Help

At first, it seems easy – and because of social media’s personal nature, many businesses prefer to take care of their social media marketing in-house. Then there are the concerns about cost and entrusting their corporate image to outsiders. But no matter how much you may want to do everything yourself, you could be doing your business more harm tha…
Policeman saluting

4 Pay-Per-Click Rules You Can’t Ignore

Pay-per-click (PPC) advertising has grown in importance over the last few years – it offers businesses a chance to compete against bigger and more established rivals on a more equal footing. Plus, PPC can generate immediate results, unlike SEO or social media marketing. But it’s not all about putting the highest bid behind a particular keyword and …
people waiting in chairs along a wall

How To Win The SEO Waiting Game

Regular, engaging content, a well organized site and a healthy sprinkling of keywords will rocket you to the top of search rankings in no time, right? Wrong. Although the elements of a great search engine optimization (SEO) strategy are well known, getting a highly coveted top 10 ranking can be a slow and frustrating process, taking months at best.…
success

How to Run a YouTube Ad – and Best Practices for Creating the Content!

Video marketing is having a moment…a moment that’s going on three years. Video content was the fastest growing method of advertisement in 2012 according to the strategic marketing agency, Insivia. And it doesn’t look like it’s slowing down. This is likely due to the unrivaled success associated with visual ads. Insivia’s research goes on to suggest…
4 wheeler in the sky

Give Your Conversion Rates a Boost with Better Landing Pages

Even if your keywords and ads are getting people to your website landing pages, if you can’t get them to convert, it won’t matter how your other efforts are performing. In fact, conversation rates are more likely to be improved through a well-planned landing page than through a shiny new ad. An ideal landing page will captivate the user as soon as …
camper van white and teal

Get More Mileage Out of Your Social Media Contest Winners with These Tips

Running low on social engagement? One of the most useful tools in a marketer’s arsenal for stirring up activity among their target audience is to run a social media contest. While announcing the contest winner is fun and exciting, the benefits don’t stop there. If executed properly, you’ll be able to capitalize on the many opportunities for engagem…
boxing picture red background

Don’t Get Penalized – Optimize! Google to Favor Mobile Sites with New Algorithm

When it comes to search engine optimization, the only thing constant is change, and this has been proven once again by Google’s recent announcement that a sweeping algorithm adjustment will take place on April 21st of this year. The purpose of this algorithm change is to address the phenomenal growth in mobile traffic on the ubiquitous search engin…
disney balloons with blue sky behind them

Every Day's a Party: Repurpose Holidays into Social Media Content Gold

Recent industry statistics have shown that two-thirds of shoppers rely on social media to find the perfect gift. What does that mean for you? It means there’s an eager stream of visitors who are actively using social media to help guide their holiday buying decisions, year in and year out. Take advantage of these spikes in social media traffic with…
......