Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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How to Design an Outreach Advertising Campaign That Really Works

Driving traffic to your website is the starting point for most of your online lead generation and sales. And one of the best ways to boost that traffic is by running an outreach advertising campaign using display ads – that is, running a campaign that actually works. You see, typically, display ads receive low click-through rates (roughly 0.07% on …
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The PPC Cheat Sheet for Beginners

Pay-per-click (PPC) marketing is one of the most effective ways to get your website in front of a targeted audience, but there’s a lot more to a PPC campaign than just selecting keywords and placing bids. If you’ve been considering using pay-per-click as part of your marketing strategy, it is definitely not uncommon for you to feel a little overwhe…
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5 Tips for Successfully Cross-Promoting Your Social Media Profiles

If your business has multiple active social media platforms (and this should hopefully be the case), you may have given some thought as to how to create a more integrated social media marketing strategy. If you haven’t, then it’s high time you did. “Integrated” doesn’t mean posting the same thing at the same time on all your social media channels, …
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Still Don’t Have a Mobile Site? Here Are the First Steps to Take

In only a few short years, the need for businesses to have a mobile-friendly website has shifted from a nice-to-have convenience to an absolute necessity. A recent report released by ComScore noted that roughly 60 percent of all online traffic now comes from smartphones and tablets, up from 50 percent the previous year. In addition, Google’s recent…
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CEO Evan Spiegel Explains Snapchat’s Unique Advertising Platform

Evan Spiegel, CEO of the social media darling Snapchat, recently graced the stage at the Cannes Lions International Festival of Creativity in France to offer his unique perspective on how to reach his company’s highly coveted user base. Cannes Lions has become a prime destination for the world’s most influential tech and advertising players, no dou…
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SEO Dos and Don’ts You Need to Fix Right Now

Seeing SEO pay off can sometimes be a waiting game, and attempting to master the art of search engine optimization can sometimes prove to be challenging, as the various requirements for achieving top level listings are in a constant state of flux. Fortunately, there are some tried-and-true SEO best practices that have stood the test of time and tha…
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How to Think Like Your Customer

Learning how to think like your customer is one of the most critical skills you can develop as a marketer. Scores of market research companies spend millions of dollars each year in an attempt to gain some type of insight into what makes the average buyer tick. However, there’s a big difference between being able to describe your customer (e.g., st…
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What the New Instagram Advertising Functionalities Mean for Your Marketing

Instagram has taken great strides to crank up their revenue-generation machine, and from the looks of things, it appears to be working. The immensely popular photo sharing site launched its advertising program in December 2013, but initially kept it limited to a handful of select brands so it wouldn’t detract too much from the user experience. Now,…
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Everything Under One Roof – Using a Do-It-All Digital Marketing Agency

These days it’s pretty much required that your company has an Internet presence, but for many business owners, the thought of adding digital marketing duties to an already-crammed schedule is overwhelming. The most apparent solution is outsourcing your online marketing efforts to a digital agency, but that doesn’t always translate into online succe…
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More Money? Different Creative? How to Regroup After a Digital Marketing Fail

It’s an all-too-common scenario: A digital marketing plan that seemed to have everything going for it simply flopped, and as you’re sifting through the wreckage, you’re racking your brain trying to figure out where things went sour. A digital marketing fail can definitely be disheartening, but the good news is that there are always lessons you can …
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Make Your Promoted Pins Stand Out on Pinterest with These Best Practices

Pinterest has carved out a unique niche within the social media universe by way of its elegant design and emphasis on visual content. One of the most significant moves the social media giant has made in recent months is the introduction of Promoted Pins, a pay-per-click advertising program that enables businesses to purchase prime placements in Pin…
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6 Questions You Should Ask Before You Sign Off on a Digital Display Ad

Many times there’s only a razor-thin line between a successful campaign and one that turns out to be a total flop. To help avoid a dismal ROI on your digital display campaign, below are six questions you should ask before you sign off on any creative.