The 2060 Digital Blog

Managing an outreach advertising campaign is definitely a demanding task, especially when you consider the multitude of factors that are involved in making it work. As with practically every other field of endeavor, the dominant players always find a way to achieve fantastic results, so what exactly are the top advertisers doing to stand out from t…

If you own or operate a brick-and-mortar business of any kind, a Facebook beacon might just be your new best friend. Yes…it sounds like something from Star Trek, but Facebook beacons are actually a very practical tool you can use to double down on your social media efforts with customers who physically visit your business. So what exactly are Faceb…

Vertical formatting is a powerful design principle, and when used in the digital space, it can give you the ability to create a visually compelling, visitor-centric website that engages viewers and gets them excited to learn more. Sounds good, right? So let’s talk about some of the ways a vertically formatted website can be helpful to your business…

If you’ve ever felt like Twitter is just a giant stream of consciousness that doesn’t make much sense to you or for your business, it’s time for a paradigm shift with the help of Twitter lists. Twitter lists are a feature that enables you to organize other Twitter users into themed groups. Using Twitter lists will help you optimize your Twitter exp…

Driving traffic to your website is the starting point for most of your online lead generation and sales. And one of the best ways to boost that traffic is by running an outreach advertising campaign using display ads – that is, running a campaign that actually works. You see, typically, display ads receive low click-through rates (roughly 0.07% on …

Pay-per-click (PPC) marketing is one of the most effective ways to get your website in front of a targeted audience, but there’s a lot more to a PPC campaign than just selecting keywords and placing bids. If you’ve been considering using pay-per-click as part of your marketing strategy, it is definitely not uncommon for you to feel a little overwhe…

If your business has multiple active social media platforms (and this should hopefully be the case), you may have given some thought as to how to create a more integrated social media marketing strategy. If you haven’t, then it’s high time you did. “Integrated” doesn’t mean posting the same thing at the same time on all your social media channels, …

In only a few short years, the need for businesses to have a mobile-friendly website has shifted from a nice-to-have convenience to an absolute necessity. A recent report released by ComScore noted that roughly 60 percent of all online traffic now comes from smartphones and tablets, up from 50 percent the previous year. In addition, Google’s recent…

Evan Spiegel, CEO of the social media darling Snapchat, recently graced the stage at the Cannes Lions International Festival of Creativity in France to offer his unique perspective on how to reach his company’s highly coveted user base. Cannes Lions has become a prime destination for the world’s most influential tech and advertising players, no dou…

Seeing SEO pay off can sometimes be a waiting game, and attempting to master the art of search engine optimization can sometimes prove to be challenging, as the various requirements for achieving top level listings are in a constant state of flux. Fortunately, there are some tried-and-true SEO best practices that have stood the test of time and tha…

Learning how to think like your customer is one of the most critical skills you can develop as a marketer. Scores of market research companies spend millions of dollars each year in an attempt to gain some type of insight into what makes the average buyer tick. However, there’s a big difference between being able to describe your customer (e.g., st…

Instagram has taken great strides to crank up their revenue-generation machine, and from the looks of things, it appears to be working. The immensely popular photo sharing site launched its advertising program in December 2013, but initially kept it limited to a handful of select brands so it wouldn’t detract too much from the user experience. Now,…