Insights from the experts
The 2060 Digital Blog
Discover digital marketing trends, platform updates, and tips from the team at 2060
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How to Make Your Emails Mobile-Friendly
According to email campaign software firm Litmus, mobile email access has increased by over 500% in only a four-year span (since 2010), and more than 50% of all email is now opened and viewed on some type of mobile device. The implications of these staggering data points are clear–the email marketing you’re doing need to be mobile-friendly. So how …
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Rethink Your Call-to-Action and Revolutionize Your Digital Display Ads
When it comes to digital display ads, perhaps nothing else has more of a direct impact on your click-through and conversion rates than your call-to-action (CTA). Without a clear and compelling CTA, you’re going to have a much more challenging time converting website visitors into qualified leads or paying customers.
If your landing pages are only …
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5 Powerful Video Content Ideas That Won’t Break the Bank
Video is one of the most popular and effective forms of media in existence, and an indispensable element of a content marketing strategy. With colossal sites such as YouTube and Facebook receiving billions of video views per day, it’s easy to see how adding video to your content marketing can drive engagement and open up new opportunities to reach …
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Use Location- and Weather-Triggered Ads to Really Ramp Up Your Campaign
You know that feeling when you see ads pop up online for sites you just recently visited, maybe even for items you currently have saved in a shopping cart? Sometimes it seems a little creepy, but for the most part, you get it, you were just on the site. But what if you started seeing ads that seemed to know where you were headed while you walked do…
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Holiday Marketing: Brands Who Are Doing It Right
The holiday season offers businesses an outstanding opportunity to boost sales and connect with their audience over some of the most cherished and commonly shared themes in the world. During this time of year, marketers from all kinds of different businesses employ outstanding creativity to deliver some of the most engaging and memorable holiday ma…
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Before You Can Know ROI, You Have to Know This
ROI is important (understatement of the year) – after all, if you don’t have any concrete way to gauge your marketing costs and performance, how can you know whether you’re taking in more than you’re spending? But before you can know ROI, you have to know how much money a lead is worth. Analyzing performance on a per-lead basis is one of the best w…
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The Best Ways to Use Testimonials and Other User-Generated Content on Your Website
User-generated content (UGC) is perhaps one of the biggest gifts given to the modern marketing world. When used properly, it can be a powerful tool to build credibility, broaden your online reach and increase brand awareness. It’s also a great way to leverage the experiences and responses of real-life fans and customers to create a personal connect…
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Is Your Website Working For You or Against You – How to Tell
Nothing in the digital world stays the same for long, which means there’s no such thing as a “set it and forget it” website. You have to be actively involved in making sure that the design and usability of your website stays in lockstep with current standards and best practices, so that one of your greatest assets won’t turn into a costly liability…
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How to Keep Content from Becoming a Chore
No serious digital marketer doubts the importance of generating fresh content on a regular basis, but this task is often easier said than done. After all, in the fast-paced digital environment, days can fly by like hours, deadlines can sneak up on you and the pressure to consistently create quality content can sometimes seem overwhelming. If you’re…
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11 Top Email Tips to Boost Deliverability, Opens and Clicks
Email marketing is one of the most revered methods in existence for increasing customer engagement, but as any experienced marketer will tell you, simply cranking out an email marketing campaign doesn’t guarantee you success. Factors such as deliverability rates, open rates and click-through rates can greatly influence the effectiveness of your ema…
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3 Cool Things Facebook Insights Can Tell You
Facebook Insights is an excellent tool to help you understand how people are interacting with your Page. Using Insights, you can view important metrics regarding the performance of your Page, discover which posts foster the most engagement (via likes, shares and comments) and learn more about the time frames in which audience participation is at it…
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Seasons Greetings: How to Use Seasonal Content to Shake Things Up
Incorporating seasonal content into your marketing strategy is important for a number of reasons: For starters, it enables you to capture your audience’s attention using themes that are already prominent in their minds, plus it helps increase the perception that your company is on point and on-trend.
But you do have to be mindful not to cross over…
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