Insights from the experts

The 2060 Digital Blog

Discover digital marketing trends, platform updates, and tips from the team at 2060

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Use Location- and Weather-Triggered Ads to Really Ramp Up Your Campaign

You know that feeling when you see ads pop up online for sites you just recently visited, maybe even for items you currently have saved in a shopping cart? Sometimes it seems a little creepy, but for the most part, you get it, you were just on the site. But what if you started seeing ads that seemed to know where you were headed while you walked do…
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Holiday Marketing: Brands Who Are Doing It Right

The holiday season offers businesses an outstanding opportunity to boost sales and connect with their audience over some of the most cherished and commonly shared themes in the world. During this time of year, marketers from all kinds of different businesses employ outstanding creativity to deliver some of the most engaging and memorable holiday ma…
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Before You Can Know ROI, You Have to Know This

ROI is important (understatement of the year) – after all, if you don’t have any concrete way to gauge your marketing costs and performance, how can you know whether you’re taking in more than you’re spending? But before you can know ROI, you have to know how much money a lead is worth. Analyzing performance on a per-lead basis is one of the best w…
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The Best Ways to Use Testimonials and Other User-Generated Content on Your Website

User-generated content (UGC) is perhaps one of the biggest gifts given to the modern marketing world. When used properly, it can be a powerful tool to build credibility, broaden your online reach and increase brand awareness. It’s also a great way to leverage the experiences and responses of real-life fans and customers to create a personal connect…
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Is Your Website Working For You or Against You – How to Tell

Nothing in the digital world stays the same for long, which means there’s no such thing as a “set it and forget it” website. You have to be actively involved in making sure that the design and usability of your website stays in lockstep with current standards and best practices, so that one of your greatest assets won’t turn into a costly liability…
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How to Keep Content from Becoming a Chore

No serious digital marketer doubts the importance of generating fresh content on a regular basis, but this task is often easier said than done. After all, in the fast-paced digital environment, days can fly by like hours, deadlines can sneak up on you and the pressure to consistently create quality content can sometimes seem overwhelming. If you’re…
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11 Top Email Tips to Boost Deliverability, Opens and Clicks

Email marketing is one of the most revered methods in existence for increasing customer engagement, but as any experienced marketer will tell you, simply cranking out an email marketing campaign doesn’t guarantee you success. Factors such as deliverability rates, open rates and click-through rates can greatly influence the effectiveness of your ema…
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3 Cool Things Facebook Insights Can Tell You

Facebook Insights is an excellent tool to help you understand how people are interacting with your Page. Using Insights, you can view important metrics regarding the performance of your Page, discover which posts foster the most engagement (via likes, shares and comments) and learn more about the time frames in which audience participation is at it…
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Seasons Greetings: How to Use Seasonal Content to Shake Things Up

Incorporating seasonal content into your marketing strategy is important for a number of reasons: For starters, it enables you to capture your audience’s attention using themes that are already prominent in their minds, plus it helps increase the perception that your company is on point and on-trend. But you do have to be mindful not to cross over…
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When’s the Best Time to Post on Social Media – And Does It Even Matter?

Does it matter what time you choose to post on social media? After all, nobody wants to feel as though they’re wasting their time sending tweets or status updates into the great unknown and receiving little to no response in return. So does it really matter what time of day you publish your social media posts? According to several studies, it does;…
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Don’t Have E-Commerce? How to Get Website Visitors to Come Into Your Store

It seems like e-commerce is the future, but if your business hasn’t quite made the jump to online sales, it doesn’t mean you can’t cash in on online marketing. In fact, businesses are in a better position now than ever before to leverage their online presence in order to drive traffic to their physical stores. What this means is that if you don’t y…
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Need to Know Basis – Deciphering the “Social Media Update 2014” Pew Report

In the first quarter of 2015, the Pew Research Center published its findings regarding social media use among adults (ages 18+) in “Social Media Update 2014.” The Pew report is based on a September 2014 nationwide phone survey of adult Internet users, and covered such metrics as demographic differences and frequency of social media site usage. Belo…
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