Like What You See About Your Business Online? How Reputation Management Can Help
by Heather Sumpter
It’s a fairly common scenario: A business owner searches for their own company on Google just to see what comes up, only to be met with disappointing results. Perhaps they’re nowhere to be found on the first page of the search results, or maybe there are only a couple of auto-generated listings that contain their company name, from sites like Manta or White Pages.
Even worse, maybe the first page is peppered with unsavory customer reviews that may not accurately represent what the company is all about. Any one of these examples can rightfully induce feelings of frustration or even panic, because the last thing you want is to not be in control of how your business is being represented online. This is where online reputation management can really work to your advantage. Below are four ways in which an online reputation management agency can help your brand thrive and succeed in today’s digitally-driven business climate.
1. Boosting Your Online Visibility
Getting found in the search engines is one of the first steps to increasing your online visibility, and it’s one of the first areas that a reputation management company will focus on to begin establishing your online presence. Using a combination of highly effective search engine marketing techniques, a reputation management company can ensure that when people search online for the types of products or services you offer, your company will be one of the first ones they see in the search results.
2. Correcting Inaccurate Information About Your Business
Something as simple as an incorrect listing of your store hours on Google’s local search results can have an adverse impact on your business. An online reputation manager will see to it that all pertinent details about your business–e.g., street address, phone numbers, hours of operation, etc.–are accurately listed not only on your own site, but on third-party websites as well.
3. Monitoring Online Reviews of Your Business
What are people saying about your business online? Whether the feedback is positive or negative, it’s important to know how customers are responding to your brand. With all of the tasks and responsibilities that the average business owner has to deal with on a daily basis, it can be difficult to keep up with online reviews, but this is where an online reputation management company can really lend a helping hand.
They can help you stay dialed in to the comments, reviews, and opinions being expressed about your business online and can respond appropriately on your behalf. This is especially important when it comes to handling negative reviews from disgruntled customers; a reputation manager has the skill to defuse the situation and possibly even salvage the relationship between your brand and the customer.
4. Updating Your Social Media Accounts on a Regular Basis
When you’re wrapped up in the day-to-day operations of your business, it can be easy to let your social media accounts go unattended. This can create a disconnect in terms of keeping your fans and followers up-to-date on the latest happenings with your brand. A reputation management agency will not only keep your social media accounts updated on a regular basis, but they can also monitor and respond to any mentions of your brand through various social listening tools.
Managing your online reputation can definitely be a time-consuming task, especially in light of all of the other demands of running a business. Consider enlisting 2060 Digital as your online reputation management provider to help you monitor, manage, and continually improve your brand’s online presence.