How To Start A Content Strategy For Your Business
Not only do you want the best for your business, but you also naturally believe that your business is the best at what it does. The trick is to get other people to see that, too. So how do you do it? The key lies in improving brand awareness and increasing credibility. But this is not an easy task – there might be thousands of other businesses offering services similar to yours. This is why a top-notch, targeted content strategy is essential in order to position your business as an industry leader, and to convince your audience that you can be trusted. Here you will find detailed, step-by-step instructions on how to start a content strategy for your business:
Step 1: Focus On Providing High-Quality Content
One of the aspects many business owners overlook in their pursuit for visibility and brand recognition is content. The quality of the content your company is producing is the difference between hoping a few new leads trickle in here and there and getting tons at a constant stream. Thus, content is the backbone of every good marketing strategy, and it has to be well-written, unique and tailored for the needs of your target market. Your target market represents the market sector that is most interested in your product or service.
Keep in mind that uniqueness is incredibly important if you plan to launch your marketing campaign online, as Google gives extra credit for original and keyword-optimized content. Your content strategy builds off a foundation of fresh, quality content.
Step 2: Diversify Your Content
Now that you understand the importance of delivering high-quality content, the second step is diversifying. Don’t just rely on just one type of content – in other words, never rely solely on written text or on media files. Include webinars, tutorials, demos, blog posts, videos, articles, press releases, e-newsletters and any other type of content that may appeal to your potential customers. This helps keep things fresh for your blog readers, site visitors, social media followers, etc. and shows that you’re not just churning out content for content’s sake.
Step 3: Adapt Your Content To Social Platforms
Now that you’ve got a variety of content in your strategy, don’t forget this crucial step – get social! More than a billion people worldwide use social media. Putting your business out there gives you a point of contact with an exponential amount of potential customers and it’s an efficient and cost-effective way to draw people to your content.
To make sure your content is social media friendly, check that it’s easy to read and appealing, and that it offers value to the reader: share photos, memes, presentations, graphics, case studies and so on.
Step 4: Utilize Content Tools
If you’re a small-to-medium-sized business, you may not have the budget or resources to make content generation and promotion someone’s full-time job. So the final step is to use available resources and tools to come up with a state-of-the-art marketing campaign without investing a fortune. For instance, you can use Prezi (a cloud-based SaaS presentation software) to design top-notch, professional presentations without any investment, while Contently is one of the most powerful storytelling platforms designed for brands who want to engage their audience with compelling and appealing content. Canva is another easy-to-use tool for creating effective and attractive infographics to help increase traffic.
The Bottom Line
Today, when there are so many ways companies can connect with customers, your content strategy can make you or break you; if you’re not getting found or giving your potential customers a reason to trust you, then they’ll go to someone else who is. Developing a content strategy using the four steps mentioned above, and don’t forget to make your audience feel appreciated and valued by replying to each comment or reaction.