How To Find Your Target Customers On Social Media
Your social media profiles are up and running…great work! Maybe you’ve even started strategizing and creating a content calendar. But a big question is looming – how do you get all this great information in front of the right people, that is, your target audience? Let’s take a look at some ways you can find your target customers and draw them into engaging with your brand on social media.
Identify the Demographics
You know better than anyone who your best customers are – the people who need your product or service the most and who are delighted with it after they purchase it. Take some time to consider criteria such as age, interests and general personality to determine the behavior patterns of your audience. Then make a presence for yourself wherever it is they spend the most time. For instance, stay-at-home moms may spend most of their social media time on Facebook. Business professionals may rely on LinkedIn for industry interaction. Brides-to-be may be spending more time on Pinterest than their other social media networks. Sports fans may rely on Twitter for scores and up-to-the-minute news updates on their favorite teams. Being able to identify not only who your target customers are, but also where they go for information regarding your industry is crucial when it comes to getting your message in the right place at the right time.
Analyze Your Competition
Devote a bit of time to researching where your competitors are interacting on social media. Study and analyze their activity to determine the groups they’re targeting. Also, keep track of the marketing activities of big brands in your industry. For example, if you own a bridal boutique, you could gain a few ideas from the way a store like David’s Bridal reaches and engages their larger audience.
Discover Twitter Lists and Facebook Groups with Keywords
Perform industry-specific keyword searches within these two platforms to find Facebook groups and Twitter lists. This gives you access to people who are possibly already interested in learning more about your products. Use hashtags and these same keywords in your posts to attract them to your content.
Use Social Media Monitoring Tools
Nowadays, there’s plenty of software and tools that help you monitor activities of people on different social media sites at the same time. Tools like HootSuite, TweetDeck, Social Mention and GrabInBox are regarded as market leaders in this context. Not only do they help you execute and streamline your social media efforts, but these tools are also designed to provide details about businesses, products, tweets and people who are interacting with or talking about keywords related to your industry.
Finding your target customers isn’t a step you must take before you start implementing a strategy. Rather, it should be an ongoing part of your strategy and will require patience and dedication. The more engaging, keyword-centric content you publish, the more people will recognize your business as a key player on social media.