Perfecting the Pivot: Questions to Ask when Changing Your Message

Unprecedented, strange, difficult, trying…the list goes on. We’ve heard dozens of similar adjectives being used in association with the coronavirus pandemic. For digital marketers, a different word has stolen the show: pivot. The term, which may remind some of its use in basketball (remember sports?), has been employed countless times in reference to messaging in…

The History of PPC and Google Ads

Breaking: PPC has become one of the most universally utilized digital marketing services, but it wasn’t always this popular. Read on to learn how PPC has become the digital juggernaut that it is today. Read time: 2 minutes, 40 seconds

Influencer Marketing: The New Endorsement

Breaking: One of the trendiest types of marketing in today’s social media frenzy is influencer marketing. Influencer marketing isn’t new, but its popularity has risen alongside the wave of social media. An influencer, by definition, is someone who affects or changes the way that other people behave. Read Time: 4 minutes, 45 seconds