10 Ways to Generate Social Media Buzz Around Your Events

Does your business have an upcoming event? Your social media accounts play a hugely important role, attracting the interest of would-be attendees and highlighting the reasons why your event is a can’t-miss affair. If you’re in planning mode right now, keep the following 10 tips in mind to help you generate maximum social media buzz…

Instagram for Businesses – Hacks to Get More Followers

With more than 400 million monthly active users and an average of 80 million photos being posted every day, Instagram is a force in the social media world that would be unwise to ignore. Although the potential reach of this unique social platform is absolutely massive, many businesses struggle with establishing their presence on Instagram, especially…

Thinking You Should Instagram for Your Business? You’re Probably Right.

With more than 300 million monthly active users and an average of 70 million photos being shared every day, Instagram has become a social media juggernaut that businesses would be unwise to ignore. Visual content continues to increase in popularity, with Instagram solidly positioned at the forefront of image-based social media usage. And many businesses…

What the New Instagram Advertising Functionalities Mean for Your Marketing

Instagram has taken great strides to crank up their revenue-generation machine, and from the looks of things, it appears to be working. The immensely popular photo sharing site launched its advertising program in December 2013, but initially kept it limited to a handful of select brands so it wouldn’t detract too much from the user…

Surprisingly Awesome Insta-brands and How You Can Be One Too

With more than 300 million monthly active users, Instagram is a gold mine for both large and small brands that know how to properly leverage the photo-sharing social network to generate user interaction and brand exposure – the key phrase there being “properly leverage.” Brands like Nike and Starbucks have near-omnipotent branding capabilities, but there are dozens…

How Brands Can Use Instagram to Generate Ecommerce

Brands and retailers have been seeking out the best way to tap into Instagram’s colossal database of over 300 million users, 60 percent of whom are between 18 and 35 years old. Up until quite recently, advertising ROI on Instagram has been convoluted at best. Even so, according to a recent report published by online…

Insta-ROI? New Service Makes Instagram a Retailer’s Digital Storefront

Even though Instagram is barely three years old, it leads the field in terms of social engagement; according to marketing and analytics company Curalate, users are interacting with brands on Instagram nearly 60 times more than on Facebook, and over 100 times more than on Twitter. However, Instagram has traditionally been difficult for retailers to…

5 Steps to a Successful Social Strategy for Instagram

More and more businesses are realizing the importance of incorporating social media into their daily marketing activities. Although Facebook and Twitter have become regular fixtures in the average company’s social media strategy, not as many businesses have recognized the potential of Instagram as a platform for increasing brand awareness and fostering customer engagement. The image-heavy…

The Best Ideas for a Holiday Instagram Contest

If you’re looking to ramp up your company’s Instagram following and grow brand awareness simultaneously, there’s still time to run a holiday promotion! Take a cue from some successful companies and put our tips into practice and you’ll be up and running before the stockings are hung by the children with care…

6 Steps to a Successful Instagram Promotion

If your business is on Instagram, but hasn’t seen much traction as far as gaining followers or engagement, then it might be time to consider a promotion. Promotions get your current followers sharing your message with their followers, who then follow your brand and increase your reach. So if your Instagram account hasn’t played a…