Facebook

With so many community events happening this summer, you may be wondering how to make yours stand out from the pack. Look no further than Facebook. Facebook is by far the most effective social channel for event marketing, providing great opportunity to raise awareness, create hype and drive attendance. Even small businesses on a budget…

What is a Lead Generation Ad? Looking to generate more quality leads for your business? Facebook offers an easy solution: lead generation ads. These provide an efficient way to collect email addresses or contact information from the people who click on your ad. Businesses can utilize these campaigns for newsletter sign-ups, booking appointments, or simply…

Want to reach your audience in a fresh and engaging way? It doesn’t get much fresher than Facebook Live, which broadcasts your business in real-time on the social network, and gives your audience a chance to connect with and discover more about who you are and what you offer.

Ever catch yourself wondering, “Are people still using Facebook?” For the average user, it might seem like the buzz around Facebook has died down and that it might not be the place to focus your marketing, especially with newer platforms such as Snapchat and Instagram gaining traction. But there’s a certain perspective that comes from…

At this point, it’s probably safe to assume your business has a Facebook page (if not, give us a call). Now you’re tossing around the idea of advertising. Should I advertise on Facebook? Is it worth the money? There are so many different types of Facebook ads, how do I even get started? If you’re…

Facebook Live: Brands far and wide have been utilizing this powerful livestreaming tool to connect with their audiences in a very personal way, and needless to say, it’s working. Through Facebook Live, businesses now have an unprecedented opportunity to engage with their fans and followers in a manner that breaks down traditional marketing barriers and…

Facebook’s continual push for progress and near-constant tweaking of their News Feed algorithm keeps marketers on their toes, to say the least. The latest iteration of these algorithmic adjustments–and perhaps one of the biggest–was announced at the end of June, when Facebook introduced a major update to the News Feed that would basically prioritize posts…

Mindlessly scrolling through your Facebook or Instagram feeds typically serves as something to fill the time when you’re waiting for an oil change, sitting at a red light, standing in line at a coffee shop, or strategically avoiding eye contact with a passer-by. What do you see as you scroll?

For most businesses today, having a presence on Facebook is a no-brainer. And while setting up a Facebook page is a good first step toward gaining exposure for your business, your reach will be very limited without the help of paid advertising via Facebook Ads.