Mobile
Primary Device Switches from Desktop to Mobile – Your Digital Strategy Should, Too
Does your current digital marketing strategy include reaching out to mobile Internet users? If not, it may be time to rethink your approach. The increasing prevalence of mobile-based Internet usage has forced many marketers to accommodate a large portion of users who access the Internet almost exclusively by way of their mobile devices. In fact,…
Back-to-School: Brush Up on These Digital Marketing Best Practices You May Have Forgotten
When it comes to digital marketing, one thing you can be sure of is that nothing stays the same forever. With technology evolving at a breakneck pace, many times what worked well last year may be completely disastrous for your business to practice this year. You have to stay agile, and remain in a mode…
Still Don’t Have a Mobile Site? Here Are the First Steps to Take
In only a few short years, the need for businesses to have a mobile-friendly website has shifted from a nice-to-have convenience to an absolute necessity. A recent report released by ComScore noted that roughly 60 percent of all online traffic now comes from smartphones and tablets, up from 50 percent the previous year. In addition,…
Digital Marketing – Where Do You Start?
You know you’ve got to build an online marketing presence, but when it comes time to actually sit down and develop a digital marketing strategy, it can truly seem overwhelming. Should you try to promote your business on social media first, or should you focus on getting search engine traffic to your website? Should you…
Getting A New Website? Here’s What to Ask For
Don’t Get Penalized – Optimize! Google to Favor Mobile Sites with New Algorithm
When it comes to search engine optimization, the only thing constant is change, and this has been proven once again by Google’s recent announcement that a sweeping algorithm adjustment will take place on April 21st of this year. The purpose of this algorithm change is to address the phenomenal growth in mobile traffic on the…
Is a Mobile Website Really Worth It?
It’s undeniable–smartphones have become an integral part of our everyday lives. By virtually every known metric, mobile Internet usage has increased at a blistering pace, and there’s little doubt that the trend will continue. After all, smartphone adoption is becoming more and more prevalent across the globe, to the point now where there are some…
The 6 Key Components of a Mobile Site
Consumers are increasingly using their mobile devices to search for products and services while on-the-go, and businesses that have not yet established a mobile-friendly site are more than likely missing out on significant opportunities to make sales. Mobile sites are inherently different from sites that are developed for desktop computers. A successful mobile website will be…
How Important Is a Mobile Site?
In January of 2014, a very significant milestone was reached when mobile devices accounted for more than half of all Internet usage in the United States – the first time in history that has ever happened. If current trends are any indication, the number of mobile-ready websites will only continue to increase as more and…
3 Non-Negotiables for Digital Advertising Success
The advent of the digital age has inadvertently produced some collateral damage in the form of traditional businesses being left behind where marketing and promotional practices are concerned. If you’re looking for ways to give your business more exposure, there are certain digital marketing assets you simply cannot afford to ignore.