Posts by Rachel Kolias
How to Tap Into the Power of Employee Advocacy on Social Media
Social media is an integral marketing and growth tool when it has a supportive team behind it. Employee influence can have a positive impact on a company’s marketing efforts – that’s why we encourage employees to take an active role on social media and to be social media advocates for their company.
What You Need To Know Before Adding Social Media to Your Marketing Strategy
Today, 97% of consumers turn to the Internet before making contact with a business. Social media is likely the first point of contact your potential and existing customers will have with your business. With nearly 1.5 billion users on Facebook and 300 million active users on Twitter, the visibility that social media offers is unlike…