Posts by Patrick Butler
Radio and Online Advertising “Band” Together for Higher ROI
There’s a great mistake brands make when it comes to advertising. And, it relates back to the word itself: “Advertising.” Many want to “do” “advertising” without really understanding what they are doing. You’ll hear companies say they “do” radio or they “do” digital. But, when you’re advertising, what are you really doing? You’re communicating. And,…