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Posts by Nick Beltramo

A Dive into Gen Z

Breaking: The word “Millennial” has been a hot-button term for the past decade in advertising. Now that marketers have gathered a firm understanding of Millennials, our attention turns to the next generation: Gen Z. Read time: 2 minutes, 40 seconds

Behind the Screen with Digital Brand Strategist John Simpson

Breaking: From streamlining current campaigns to creating innovative solutions for future clients, a great digital brand strategist is an amazing asset. Learn more what our brand strategists are creating from John Simpson. Read Time: 3 minutes

The Importance of Online Video

Breaking: With shoppers seeking out more and more information on every purchase they make, it has never been more important to utilize efficient online video. Read more about how great video can increase brand awareness and overall sales. Read Time: 2 minutes, 45 seconds

Balancing Copy and Design

Breaking: Finding the perfect balance of copy and imagery can be tough to achieve, especially across multiple platforms. Read more to learn how to effectively leverage copy and imagery across different mediums. Read Time: 2 minutes, 15 seconds

The New Frontier of Video Marketing

Breaking: The world of video marketing has been drastically changed by the popularization of streaming services and digital video platforms. Read more to learn how you can utilize these platforms effectively. Read Time: 3 minutes

Instagram now lets Users Shop Without Ever Leaving a Brand’s Story

Breaking: The story feature has permeated most major social media platforms, but Instagram just took the feature to a new level. By allowing users to shop without ever having to leave their story, Instagram bakes shopping and fashion even deeper into their DNA. Read time: 2 minutes 45 seconds

How to Reach Audiences Across Screens

Breaking: There are more screens to compete with today than ever before and it can be difficult to optimize content. Here are our tips for creating content that lives dynamically across screens. Read time: 2 minutes, 40 seconds