Posts by Kim Grant

How Digital Marketing Assists the Path to Purchase

In a perfect world, your target customer would simply view your advertisement, immediately visit your website, rush to the checkout page or store, and whip out their credit card. Unfortunately, the world we’re living in is far from perfect, and the average path to purchase is far from linear in today’s digitally-dominated consumer landscape. Whereas…

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How Much of Your Budget Should Go Toward Digital Marketing?

Most online marketers would agree that developing an effective budget for your digital marketing efforts is just as much of an art as it is a science. After all, if you spend too little, your efforts will fall flat because you didn’t put enough “push” behind your marketing message. If you spend too much, you…

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