Posts by Julie Hauck

10 Ways to Generate Social Media Buzz Around Your Events

Does your business have an upcoming event? Your social media accounts play a hugely important role, attracting the interest of would-be attendees and highlighting the reasons why your event is a can’t-miss affair. If you’re in planning mode right now, keep the following 10 tips in mind to help you generate maximum social media buzz…

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How to Use Facebook Live on Your Business Page

Facebook Live: Brands far and wide have been utilizing this powerful livestreaming tool to connect with their audiences in a very personal way, and needless to say, it’s working. Through Facebook Live, businesses now have an unprecedented opportunity to engage with their fans and followers in a manner that breaks down traditional marketing barriers and…

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What the Recent Facebook Changes Mean for Your Business

Facebook’s continual push for progress and near-constant tweaking of their News Feed algorithm keeps marketers on their toes, to say the least. The latest iteration of these algorithmic adjustments–and perhaps one of the biggest–was announced at the end of June, when Facebook introduced a major update to the News Feed that would basically prioritize posts…

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Top Ways to Increase Social Engagement

Hardly anyone would argue that social media is one of the most powerful marketing tools in existence, but for many businesses, social engagement has been a hit-or-miss pursuit. In essence, social engagement simply means garnering some type of response from your target audience by way of likes, follows, comments, reposts, mentions, repins, retweets, etc. Engagement…

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What Facebook’s Preferred Audience Tool Means for Your Business

Facebook recently announced the release of their “Preferred Audience” tool, just one feature of a new suite of organic audience targeting tools collectively known as “Audience Optimization.” This new initiative is designed to provide unprecedented insight into the interests, likes and dislikes of a page’s audience, to better identify and attract the segments that are the most…

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