Posts by Hillary Weidner

What to Do with All Those Client Emails in Your Database

So you’ve built up a healthy amount of email addresses in your client database–now what should you do with them? Well, one thing’s for sure: With the proper email marketing strategy, your client database can be a gold mine of opportunity. If you’re wondering what your next steps should be, below are some ideas and…

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Top 4 Ways to See if Your Website is Outdated

There’s no getting around it – in today’s digital marketplace, an outdated website hurts your business. It tells your potential customers that your business may not be credible, “with the times,” and financially stable. So, what’s your website saying? If you’re not quite sure if your website’s out-of-date, below are four signs it’s time has come.

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How Important is the Reporting from Your Digital Agency?

Just how important is the reporting from your digital agency? This is a question worth examining, because in many respects, your ability to make informed business decisions will only be as good as your data. Whether your goal is to increase sales, generate more leads, or promote greater brand awareness, the reports you receive from…

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Why Hire Us? Top 5 Digital Agency Must-Haves

So you’ve decided to voyage into the realm of digital marketing, and you’re weighing out your options in terms of hiring an agency to help you with that process. What exactly should you look for in a digital marketing agency? What will let you know that they’re worth their salt? Below are the top five…

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How to Rank Higher Than Your Competitors On Google

Hillary Weidner, Digital Brand Strategist Any digital marketer will tell you that a high ranking in Google can be worth its weight in gold, but of course, that’s much easier said than done. While the multitude of factors and ranking signals that go into Google’s search algorithm remain a carefully guarded secret, several key search…

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How to Tell If Your SEO is Working

Search engine optimization (SEO) can be a tough nut to crack sometimes, and with all of the different ranking factors that are at play at any given time, it can be difficult to determine whether or not your SEO is even working. While the art and science of assessing SEO impact is still far from…

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SEO vs. PPC – What’s the Difference?

Search engine marketing is one of the most reliable and time-tested tools that digital marketers use in order to gain more exposure for their brand and expand their online reach. Nearly everyone uses search engines to find what they’re looking for on the Internet, so it only makes sense to present your company to search…

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