Posts by Heather Sumpter

Campaign Security: Are Your Marketing Dollars Protected?

Digital marketing is a multi-billion dollar industry, and with that much money floating around, it’s inevitable that some level of fraud will occur. This is one of the unfortunate realities that digital marketers and advertisers have to deal with, and without having any measures in place to counteract the effects of fraud, your marketing dollars…

Read More

How to Integrate Your Advertising across All Media Channels

Multi-channel marketing–i.e., the practice of marketing to consumers through multiple media channels–has become a major theme in recent years, and is becoming more and more of a necessity due to the rapid changes taking place in consumer behavior. In today’s era of digitally-driven commerce, potential customers have an unprecedented number of mediums to choose from…

Read More

Watch Your Back: Why Reviews Are So Important

You’ve invested your blood, sweat, tears, and time to get your business where it is today, and the last thing you want is for a handful of bad online reviews to dismantle all your hard work. If you’re not paying attention to online reputation management (ORM), you run the risk of leaving your company’s integrity…

Read More