Posts by Liz Plachecki
How to Use a Hashtag
Let’s Get Visual: Social Media’s Visual Nature
Most people are familiar with the phrase “a picture is worth a thousand words.” This notion is more important than ever when it comes to putting together a successful social media strategy. Visuals are inspiring and engaging for users and create a richer, more meaningful online experience. The ever-expanding importance of visual use in social…
Marketing Tips for Successful Social Media
How and Why to Promote Your Blog on Facebook and Twitter
One of the most important aspects of blogging is promotion. You’ll never be able to maximize the reach of your content unless you spread the word. As such, Facebook and Twitter are excellent channels for promoting blog content. A social media consultant can help you further understand how to maximize the expansive, global reach of…
How to Handle Facebook and Twitter Complaints
It’s inevitable that even the most successful brands on Facebook and Twitter will face customer complaints. Some are simple, such as an issue with an online checkout process, while other times irate customers want both you and the rest of your followers to hear them. Practicing good social media strategy in the face of complaints…
Social Media Has Changed the Way People Make Purchase Decisions
Not too long ago, consumers would visit local businesses, browse their products and make a decision to buy based on what they saw at the store. Sometimes a consumer would be influenced by an advertisement in a newspaper or on radio or television. But generally most shopping involved a visit to a store with very…