Posts by Drew Hutchinson

5 Tips to Boost Your CTR Organically

Your SEO efforts are paying off in the form of higher search engine rankings, but for some reason, you’re still not getting the traffic you believe you should – what gives? The answer lies in a subtle aspect of SEO known as “organic CTR (click-through rate) optimization,” which is basically the practice of tweaking certain…

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How to Prove ROI in Traditional Media Using Your Google Analytics

If you’re using traditional advertising (e.g., television, print, radio, etc.), no doubt you’re aware it’s more difficult to track the effectiveness of these campaigns than it is to track their digital counterparts. So how can you tell whether or not your offline advertising is profitable? Here’s how to prove ROI in traditional media using your…

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Why Not Tracking Conversions Will Hurt Your Business

Tracking conversions is a vitally important element of your digital marketing efforts. Not only does it give you a good indication of how effective your campaigns are, but it also provides you with plenty of clues as to what isn’t working. Conversion tracking also helps you narrow down your most valuable sources of traffic, which…

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Will Hyperlocal Targeting Put Your Marketing in Hyperdrive?

Local marketing is not necessarily a new concept – but with sophisticated tracking data available from search engine providers, social media sites, and practically any other website or app that uses cookies, beacons, and other cyber-wizardry to monitor user behavior, digital marketers now have more tools than ever to deliver highly relevant, location-specific ads to…

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