Posts by Catie Holoubek
What’s the Difference between Branding Marketing and Conversion Marketing?
Why a Business Needs Both SEO and PPC
One of the classic misconceptions in the digital marketing world is that SEO and PPC are rival tactics, but while there are die-hard adherents in both camps, you could actually consider SEO and PPC to be two sides of the same very essential coin. Both methods leverage the power of search engines to garner targeted…
The Push-Pull Theory: How Digital Marketing Elements All Work Together
Like any other classic combination (peanut butter and jelly, Lucy and Ricky…), something seemingly magical happens when you employ both push and pull marketing in a holistic marketing strategy. Read on to find out how implementing the “push-pull theory” will help you garner more leads, boost conversions, and improve your overall ROI, than just employing…